Ngoc Bui

About

Digital & Media professional with 12+ years of experience across E-commerce, Real Estate, Insurance, and Agency sectors. Currently focusing on one-on-one digital marketing training and personal creative projects to stay sharp in strategy, media planning, and performance execution. Passionate about bridging creativity with data-driven marketing to deliver meaningful business results.

Experience

• Independent Digital Marketing Trainer & Project Lead at Freelance
  May 2025 - Present · 1 yr 3 mos

  - Provide one-on-one training and mentorship in digital marketing, helping learners understand performance channels and campaign strategy. - Develop and manage personal creative projects, applying digital strategy from audience research to campaign execution.

• Digital & Media Manager at Masterise Homes
  Jul 2023 - Apr 2025 · 1 yr 10 mos

  Plan and oversee integrated media campaigns (online & offline) for selected luxury and branded residential projects at Masterise Homes.

• Performance Marketing at FWD Insurance
  Mar 2020 - Mar 2023 · 3 yrs 1 mo

  Lead D2C channel - Build and grow digital marketing for FWD e-com site; - Plan and be responsible for Sales KPI of direct to customer channel; - Work with Tech team to build and optimize, localize and improve UI/UX for e-com site.

• Marketing Manager at 17LIVE Inc.
  Sep 2019 - Feb 2020 · 6 mos

  M17LIVE is the largest live streaming and social entertainment in Developed Asia. Role: Build a Marketing team for the Vietnam Market.

• Performance Marketing Manager at AnyMind Group
  Feb 2019 - Aug 2019 · 7 mos

  Manage the Media team to provide marketing strategy and execution for businesses in multiple industries. Client: Grab, TikTok, Sony, JCB, Yamaha, THEFACESHOP, Dutch Milk...