Ho Chi Minh City, Vietnam
Experienced business leader with 20 years in marketing communications, specializing in brand growth strategy, integrated marketing (IMC), AOP planning, P&L, and cross-functional operations. Proven track record in management across multinational agencies and diverse client industries: FMCG, F&B, Dairy Nutrition, Confectionery, Mobile & Electronics, Finance, and Pharma. Consumer-centric and growth-minded, bringing thought leadership aligned with global best practices. She believes that value-added offerings & the ability to pursue meaningful innovation are essential success factors for brands and services. Ngoc enables operations, and partnership collaboration while engaging with tech-digital experts, APAC networks, local creative talents, media production hubs, and startups. A strategic consultant who embraces diversity, adaptability, and experimentation.
. Managed client service and general operations, quality control, budgeting, new business pitching and P&L. . Supervised IMC, digital marketing, social media, activation plan and strategic campaigns implementation for client partners. . Consulted on brand building and business expanding partnership in new sectors including e-sport marketing, tech hub, merchandising, food, logistic, and education.
. Navigated major organisational restructuring, builded teams & processes, managed cross-functional operations. . Supervised master brand plan, annual budgeting, AOP. . Oversaw go-to-market and new product launches for strategic clients. . Internal & external communication management. Brand & Integrated Communications service. Key accounts: • SuntoryPepsico - Food & Non Carbonate Beverage leader brands: Tea+, Tropicana Aquafina, Sting, Poca. • Nestle Kitkat • HSBC: Premier, Wealth Management, Credit Card, Saving & Deposit. • Unilever • IDP - Kun, LIF • Unicharm • Abbott
Brand & Integrated Communications service. Key accounts: • SuntoryPepsico - Food & Non carbonate beverage leader brands: Tea+, Tropicana Aquafina, Sting, Poca. • Nestle Kitkat • HSBC: Premier, Wealth Management, Credit Card, Saving & Deposit. • Unilever • IDP Dairy • Bayer BCC • Unicharm
Key accounts: • Samsung's mobile/HHP - full portfolio including smart phone and tablet devices. • Samsung's home appliances.