Ngoc Bui

Pharma Sales | Retail Sales | Commercial Excellence

Ho Chi Minh City, Vietnam

About

An experienced Sales Leader and Commercial Excellence professional in the Pharmaceutical and Retail industries. Has proven track record of driving sales growth, improving HCP endorsement, leading high-performing teams, and optimizing operational efficiency.

Experience

  • Commercial Excellence Director at DKSH
    Jan 2025 - Present · 1 yr 7 mos

  • Senior Ethical Sales Manager at Abbott
    Apr 2022 - Dec 2024 · 2 yrs 9 mos

    • Lead Ethical Sales team (Hospital channel) to gain and expand Healthcare Professional (HCP) recommendations and endorsement towards Abbott nutrition products. • Managed PG team to consult nutrition products to patients in hospital channel

  • Sanofi ()
    • Head of Trade Marketing (Vietnam and Cambodia)
      Jul 2020 - Apr 2021 · 10 mos

      • Led Trade Marketing and HCP Marketing for Vietnam and Cambodia. • Gross to Net budget planning and controlling • Built and implemented country shopper growth lever plan • Implemented channel strategy and ensured channel profitability • Country cycle plan and commercial calendar deployment

    • CHLOE Project Lead for Vietnam and Cambodia
      Apr 2020 - Jan 2021 · 10 mos

      CHLOE project is a Sanofi global project to spin off the Consumer Healthcare Business and establish a new standalone Business Unit Organization. • Coordinated with 12 functional workstream leads to ensure the success of the project life cycle from design and preparation to implementation • Established a new legal entity for CHC Vietnam and dissolved Sanofi office in Cambodia

    • Commercial Excellence Manager
      Sep 2018 - Jun 2020 · 1 yr 10 mos

      • Led route-to-market strategy, driving commercial excellence and new channel development. • Customer classification, commercial building blocks, Gross to Net budget, Pharmacy Chain strategy and Sales operation.

  • National Retail Sales Manager at GSK
    Nov 2014 - Sep 2018 · 3 yrs 11 mos

    • Managed sales performance and sales strategy of Pharmacy and Wholesale Channel • Led the contract sales force in the local distributor • Optimized sales resources and managed sales operation • Ensure third party operation in compliance with the company policies.

  • Senior Supply Planner at IKEA Southeast Asia
    Jun 2012 - Nov 2014 · 2 yrs 6 mos

    • Managed and built partnerships with IKEA suppliers in the logistics function. • Took leadership in achieving full product availability at the lowest possible cost.