Ho Chi Minh City, Vietnam
Describing myself as a Senior Content Specialist with a growth-oriented mindset, I have 6 years+ in PR Content, Communications and Media realm with a profound passion for branding and corporate communications initiatives. I excel at developing and implementing content solutions that generate proven track successes. Self-identifying as a life-long learner, I strive for continuous improvement that ensures my works are always concise, relevant, and highly effective in the fast-paced PR & Media realm. My writing ability adapts well to diverse customers' needs and is capable of adjusting writing styles. My works is highly appreciated, especially in in-depth interview and storytelling content.
- Strategic PR Planning & Project Management: Brand requirement-based PR plans development and execution, including but not limited to cross-channels PR solution, budget allocation, project management, campaign execution,... - Strong Content & Writing skills: Outstanding written and verbal communication skills, with the ability to craft clear and customized content solutions aligned with brand messages across ATL, BTL channels, specializing in in-depth C-levels interview, long-form, ad-hoc press releases in various categories (lifestyle, business, corporate branding, consumer targeting, thought leadership)... - Multi-channels and diverse content formats understanding: Deep-dive knowledge and experiences in crafting and leveraging PR articles, social content, podcasts, video... and other essential PR materials to deliver brand messages. - Design quality control & customized production involved to guarantee campaigns' efficiency. Content & PR Consulting: Provide PR expertise and consultation on PR campaigns and ad-hoc projects for customers (brands and corporates). - Cultivating strong relationships with journalists and media counterparts.
- Conducting in-depth research on international news, focusing on key issues in business and global economics. - Crafting compelling Vietnamese articles in Vietnamese, published on Zingnews.vn (now as Zing.vn) - the top-tier e-magazine in Vietnam.
- Market Research & Analysis: Market research conduction support to identify key insights and inform strategic decision-making. - Strategic Suppliers Partnership: Cultivating strong communications with suppliers to establish and maintain win-win collaboration. - SEO Optimization: Optimizing content for search engine visibility and organic ranking. Integrated Social Media Management: Content planning and execution on brand's social media platforms, ensuring consistent brand messaging and audience engagement across integrated channels.