Ho Chi Minh City, Vietnam
With a strong foundation in Marketing, working with globally renowned brands such as Caravelle, IHG, Marriott, Accor and a deep understanding of the hospitality market, I view Sales, Marketing, and Revenue as an integrated strategic ecosystem rather than standalone functions. My focus lies in crafting compelling brand narratives, building market-driven strategies, and translating brand equity into measurable commercial performance. Through this approach, I consistently drive sustainable growth and create tangible revenue value for individual properties, hotel groups, and investors.
- Directed pre-opening strategy for Rêve Ho Chi Minh City, establishing core sales and marketing foundations. - Built and structured the commercial team, including the development of SOPs to ensure operational consistency and performance. - Defined brand positioning, and developed go-to-market strategies to drive early awareness and demand. - Led the creation of key sales tools, pricing frameworks, and diítribution channels, while initiating partnership and pipeline developement across key segments. - Built strategic partnerships with corporate accounts, luxury travel advisors, and key industry stakeholders to drive market awareness and revenue opportunities. - Designed and implemented integrated marketing campaigns across digital, social media, public relations, and content platforms to increase brand visibility and lead generation. -!Oversaw revenue optimization, distribution strategy, OTA performance, and reservation operations to maximize market penetration and commercial efficiency.
- Driving a strategic reset of ways of working across Marketing and F&B teams to improve efficiency and collaboration. - Created the concept for the hotel's momentous 10th anniversary celebration. - Supported F&B team for Mooncake 2025 resulting in a remarkable budget increase of over 20%. - Contribute to organise the Pink October Charity Dinner of MGallery, leading a silent auction to generate more than 200 million VND for Breast Cancer Vietnam Network. - Contributed to elevate the awareness and reputation of The Albion by Kirk, achieving recognition such as Tatler Best Vietnam and Tatler Best Asia Awards
- Led the brand conversion from InterContinental Saigon to JW Marriott Hotel & Suites Saigon, overseeing marketing team restructuring and ensuring alignment with the new brand ethos. - Directed end-to-end rebranding across all touchpoints, from digital platforms to on-property experience. - Spearheaded internal and external communications to ensure a seamless transition and minimize stakeholder confusion. - Built strong media and influencer partnerships, delivering positive coverage through press events and property showcases. - Drove bookings through targeted digital campaigns leveraging social media and Marriott platforms.
InterContinental Saigon Hotel and Residences
Work closely with the DoSM in the annual commercial strategy and budget process, consulting to ensure channel optimisation for direct revenue, resource allocation, risk identification and new business opportunities - Ensure that all IHG marketing tools and partnerships are utilised to full potential, delivering front of mind awareness internally and externally - Work with the DoFB and DoSM to devise and implement a strategic food and beverage marketing plan for each F&B outlet - Initiate and measure distribution channel marketing activities including, but not limited to IHG website, Performance Marketing, Affiliate Marketing and GDS opportunities. - Daily performance management of all distribution channels and partnerships - Attend regular Sales & Marketing, Revenue Generation & regional Marketing meetings, reviewing strategies with the hotel team, and adjusting as required. - Loyalty: Act as the brand champion for the hotel, supporting all departments to ensure that all facets of the products and services are in line with established brand standards - Monitor competitive set marketing and promotional activities
- Key projects: Major hotel and meeting spaces renovation, rebranding, 60th anniversary event of the hotel. - Oversee Marcom Department with marketing activities, PR goals in accordance with business & marketing plan & budgeted revenue objectives - To work with DOSM for the annual Marketing and communication strategy to meet with the hotel business and philosophy - To implement the hotel’s annual advertising plan and to co-ordinate with relevant departments on all matters related to creative and media planning - Actively build up & maintain close relationships with key press representatives and the public - To co-ordinate and oversee the production of existing collateral and the development of new promotional materials.