Ethan Ng

Senior Product Manager @ TikTok

Singapore, Singapore

About

Product manager with a experience building high-impact tools for Creators on TikTok. Alongside my tech career, I’ve built and scaled an e-commerce brand (Zero Coffee)

Experience

  • Senior Product Manager, LIVE platform at TikTok
    Mar 2023 - Present · 3 yrs 4 mos

    • Enhance review capabilities through machine learning and LLM • Developed and scaled task and case management platform from scratch • Manage AI eval and AI wiki product strategy

  • Founder at One Kilo Coffee
    Apr 2025 - Present · 1 yr 3 mos

    Do one thing, and one thing well, one kilo of coffee at a time.

  • Founder at Zero Coffee
    Sep 2021 - Present · 4 yrs 10 mos

    • Managed core business strategy for Zero Coffee, overseeing both B2C and B2B growth plans • Developed internal processes to optimize efficiency and reduce manpower overheads • Implemented innovative marketing strategies to increase brand awareness and customer engagement

  • Technical Product Manager, Campaign Platform at Shopee
    Feb 2022 - Mar 2023 · 1 yr 2 mos

    Campaign Reliability - Design and manage platform features for internal tool supporting campaign stability and reliability

  • Business Delivery Analyst, Digital Identity at Accenture
    Jan 2021 - Feb 2022 · 1 yr 2 mos

    Manage QA and business delivery requirements for digital identity product