Vietnam
Experienced Digital Marketing and Business strategist with a demonstrated history of working in the hospitality industry, management consulting, and import-export. Skilled in Nonprofit Organizations, Online Advertising, Web Design, Fundraising, and Adobe Photoshop. Strong sales professional with an MBA from INSEAD (France/Singapore) and BA focused in Major: Economics from Union College (NY, USA)
http://www.thanhngavn.com/ Own the Problem: Excessive use of chemicals drags down Vietnam's agriculture exports. Worldwide, Vietnamese products are considered extremely low quality or even fake. Together, we can improve the product quality, develop a national brand name, and change the world’s perception about Vietnamese products. Be the Solution: Thanh Nga JSC., is committed to being a technological and environmental leader in the agricultural industry of Vietnam. We create widespread, positive impacts by providing high-performance solutions for agricultural export products to meet the global standards. Thanh Nga is currently the exclusive distributor of Dramm Corporation’s organic fertilizers and irrigation products in Vietnam. http://dramm.com/
• Demonstrated leadership and client relationship-building skills, working with government clients on designing strategies and mitigating risks in major transformations • Proven communication skills, facilitating multiple workshops of 15-20 business owners to brainstorm ideas and present recommendations, leading to full implementation of initiatives
• Work closely with the General Managers and hotel Marketing teams to set digital marketing strategies at 19 Accor hotels to increase brand awareness and maximize revenue from online bookings for accommodation and F&B (food and beverage) • Advise, develop, and train hotel Marketing teams on Digital Marketing at a deep technical level: website, SEO, social media, online packages and promotions… • Develop guidelines, templates, and best practices, and set standards in Digital Marketing for hotels • Undertake Facebook and Google Advertising for the hotel to accommodate business needs Representing: Pullman Bangkok King Power Pullman Bangkok Grande Sukhumvit Pullman Phuket Arcadia Naithon Beach Pullman Khao Lak Katiliya Resort and Villas Novotel Bangkok Ploenchit Sukhumvit Novotel Bangkok Siam Square Novotel Bangkok Platinum Novotel Bangkok Impact Novotel Bangkok Silom Novotel Hua Hin Cha Am Beach Resort & Spa Novotel Phuket Karon Beach Resort & Spa Novotel Phuket Surin Beach Resort Hotel Muse Bangkok, MGallery by Sofitel VIE Hotel Bangkok, MGallery by Sofitel Hotel Baraquda Pattaya by M Gallery Grand Sukhumvit Hotel Bangkok Mercure Koh Samui Beach Resort ibis Styles Bangkok Khaosan Viengtai ibis Bangkok Impact
• Drove productivity and develop new relationships to maximize revenue from online direct bookings and online travel agents such as Expedia, Agoda and Booking.com • Managed digital content of hotel’s websites and social media utilizing SEO to optimize performance • Authored articles, press releases, quarterly journal, and marketing materials • Coordinated with PR Team, Designer, Sales Managers to create presentations, fact-sheets, brochures
• Collaborated with the Marketing Department, developers/clients and creative agents to managed multiple international Resort/Villa/Resident projects • Conducted research, analyzed and interpreted information, problems and proposals to ensure objective and updated information was provided daily to the Chairman • Composed magazine articles, press releases, marketing materials