Eric Ngan

About

Experience

• President at King Cap (formerly KC Caps)
  Jun 2024 - Present · 2 yrs 1 mo

• VP, Licensed Brands at FlyingStar LLC
  May 2024 - Present · 2 yrs 2 mos

• PepsiCo (5 yrs 10 mos)
  • Associate Marketing Manager, eCommerce, Beverages
    Jan 2023 - Apr 2024 · 1 yr 4 mos

  • eCommerce Marketing, Instacart & Shipt
    Jul 2021 - Dec 2022 · 1 yr 6 mos

  • Marketing Analyst, MTN DEW
    Mar 2020 - Jun 2021 · 1 yr 4 mos

    -Led full 360 omni-channel campaign strategy including TVC creative, social, influencer, and paid media creative for 2020 national retail gaming program across MTN DEW and Game Fuel in partnership with Activision and Doritos -Assisted launch of first PepsiCo brand DTC site and spearheaded Victory Pass Rewards loyalty program to drive 1st party data capture and incremental purchases -Managed Game Fuel DTC campaign strategy and execution in collaboration with influencers and partnerships across website, CRM, SMS, and social -Worked with Media and eComm teams on 2021 Game Fuel paid media plan -Supported Game Fuel social strategy to accelerate follower growth by leveraging owned influencer content series, live streams, giveaways, and evergreen content

• Ross Career Development Marketing Peer Coach at University of Michigan - Stephen M. Ross School of Business
  Mar 2017 - Jun 2018 · 1 yr 4 mos

• Marketing Intern, Consumer Engagement at PepsiCo
  Nov 2016 - Aug 2017 · 10 mos

  -Defined the e-commerce nutrition content agenda for Quaker, Tropicana, and Naked brands to drive conversion rates on e-commerce platforms