Greater Marbella Metropolitan Area
I’m a Product Designer with 10+ years across agencies, startups, and in-house teams, designing creative interfaces, scalable systems, and products built to last. I specialise in scalable design systems and durable UI, reducing complexity in high-volume, real-world workflows through token-driven foundations working directly alongside engineering.
As UX lead, I defined and led design on Orbital, Armstrong’s internal operations platform covering payments, data, localisation, CMS, messaging, and automation for high-volume, multi-market operations. • Replaced fragmented internal tooling with a coherent, scalable system used across multiple brands. • Built a token-driven UI design system in close partnership with engineering, embedding design decisions directly into production and creating a resilient foundation for current and future applications. • Established and governed UI and brand systems across five casino products, enabling rapid delivery while preserving product and brand distinction
I led product design and brand evolution through a period of rapid growth, scaling the organisation from an early-stage team to 100 plus employees while transitioning from hands-on delivery to strategic design leadership. • Led an end-to-end redesign of the web and mobile trading platform, modernising UI, interaction patterns, and performance for a high-frequency, global user base. • Built and scaled the design system across product, CRM, and marketing surfaces, establishing a unified visual language through multiple rebrands. • Shipped core product initiatives including multi-account onboarding, crypto wallets, affiliate tooling, dashboards, and market discovery. • Directed product and brand execution across App Store and Play Store ecosystems, strengthening trust and global positioning. • Contributed to TradingView integration work that supported Skilling’s eventual acquisition by INFINOX.
I acted as lead Product Designer and led creative direction at a full-stack strategy and creative advertising agency, helping brands define their goals, accelerate growth, and look good doing it. • Branding & Strategy: Partnered with clients to create visual identities, campaign strategies, and consistent brand systems. • Creative Direction: Directed cross-channel campaigns spanning digital, print, and experiential work. • Design Leadership: Oversaw multidisciplinary creative output across product design, UI, and marketing assets. • Client Impact: Helped diverse businesses grow their presence, win customers, and strengthen their image through design-led storytelling. Scope: Brand development, product design, campaign art direction, and client strategy.
Award winning iGaming platform
Cutting edge mobile and web apps. Fintech / Investing / Gaming / Betting