Netta Tsui

Business Analyst | Digital Project Background

Hong Kong, Hong Kong SAR

About

Business Analyst with 3 years of experience delivering large-scale HKSAR government IT systems within a leading IT solutions provider. Skilled in translating business needs into structured requirements and driving end-to-end delivery of user-focused solutions. Prior to moving into IT consulting, I spent 3.5 years as a Senior Project Executive in a leading digital media company, where I managed client projects across planning and execution, coordinated content production, and worked closely with clients on requirements gathering and project delivery. Online Portfolio: https://nettatsui.wixsite.com/my-site

Experience

  • Business Analyst at Nexify Limited
    Mar 2023 - Present · 3 yrs 4 mos

    - Gather, analyse, and document business and user requirements for large scale Hong Kong Government IT systems - Translate business needs into clear functional specifications, process flows, and user documentation for development teams - Support system development, UAT, implementation, and user training to ensure smooth rollout and user adoption - Collaborate with stakeholders to clarify requirements, manage expectations, and resolve requirement related issues - Act as the communication bridge between clients, end users, project managers, and technical teams throughout the full project lifecycle

  • New Media Group HK (Hong Kong SAR · On-site)
    • Senior Project Executive
      Jul 2022 - Nov 2022 · 5 mos

      Weekend Weekly (Creative Service) - Managed all phases of client sales projects, particularly the planning and execution stages - Coordinated the production process of advertising posts, including photo and video shooting and SEO advertorial - Followed up on client posts across various media platforms, including Facebook, Instagram, and branded websites - Maintained strong client relationships to meet business targets and client expectations - Collected user requirements and provided strategic advice for project planning and execution

    • Project Executive
      Jul 2020 - Jun 2022 · 2 yrs

      Sunday Kiss and Key Account (Creative Service) - Managed all phases of client sales projects, particularly the planning and execution stages - Coordinated the production process of advertising posts, including photo and video shooting and SEO advertorial - Followed up on client posts across various media platforms, including Facebook, Instagram, and branded websites - Maintained strong client relationships to meet business targets and client expectations - Collected user requirements and provided strategic advice for project planning and execution

    • Graduate Trainee
      Jul 2019 - Jun 2020 · 1 yr

      Weekend Weekly (Jan-Jun 2020) - Assisted in strategic planning for online and offline marketing of NMG's branded events - Involved in restaurant interviews and video production - Was responsible for the social content engagement (e.g. Facebook, Instagram, branded website) - Created new projects of editorial content Agency Team (Sep-Dec 2019) - Assisted in sales project management and client communication - Involved in the project execution and video production Strategic Creative Team (Jul-Aug 2019) - Conducted research and preparing proposals for pitching client sales projects - Involved in the project execution and video production

  • Internship at 樂活新中年 Happy-Retired
    Oct 2018 - Mar 2019 · 6 mos

    - Customer service - Social content engagement - Campaign organization, promotion and participation

  • Summer Camp Instructor at Ocean Park Corporation
    Jun 2017 - Aug 2017 · 3 mos

    - Childcare - Indoor and outdoor educational activities for child groups