New York City Metropolitan Area
- Led product groups responsible for Wayfair's core shopping funnel, from Homepage to Checkout. - Led re-platforming vision to enable differentiated experiences across Wayfair's brands and platforms, building a scalable infrastructure. Drove the pilot to rebuild Homepage from scratch, using reusable components and decoupled services. - Drove 1.4% incremental GRS by improving large parcel shopping experience.
- Managed a team of product managers responsible for Search and Multi-Class Browse Experiences, responsible for over 30% of Wayfair's traffic. - Developed strategy to improve search pages conversion rate by 15%, focusing on filters improvements and personalization, generating over $100M incremental GRS. - Drove initiative to improve navigation patterns for search users, resulting in $45M incremental GRS.
Developed and led product strategy to enable catalog growth, enabling 4x catalog scale and 30% site speed improvement.
- Led the ideation and development of a Fraud Detection system from scratch, reducing fraud traffic by 50%. - Improved quality of acquired users by 20%, launching an automated campaign optimization engine. - Managed the company’s strategic product partnerships with Facebook, AppsFlyer, Adjust and more. - Led the company’s Product Due Diligence (from documentation to presentation to buyers), resulting in a successful acquisition.
- Analyzed and optimized mobile marketing campaigns. - Set KPIs and monitored activities to generate marketing insights.
- Design and configuration of QMS systems for product demonstrations. - Design and implementation of BI Dashboards