Nasrin Fathi Mohammed Hasan

CIM level 6| ACIM Membership Holder |Digital Marketing and Marketing Expert |FMCG| F&B | Home Appliances| Automotive | Cosmetics | 10 years crafting successful ATL & BTL campaigns

Dubai, United Arab Emirates

About

With over eight years of experience in marketing and digital marketing, I specialize in campaign strategy, event planning, and cross-functional team leadership.focusing on redefining group branding and repositioning our apps to align with market demands, collaborating across teams to enhance brand visibility. My mission revolves around crafting impactful marketing strategies that bridge brands with their audiences. Leveraging my expertise in campaigns and strategic planning, I aim to contribute to innovative branding initiatives that foster business growth and market relevance.

Experience

  • Marketing and communications supervisor at Elathr Business
    Apr 2026 - Jul 2026 · 4 mos

    In my role, I was responsible for leading the creation of a new vision for group branding and repositioning the Apps under our umbrella. This involved strategic planning and collaboration with various teams to ensure a unified approach. My focus was on enhancing brand visibility and aligning our messaging with market demands.

  • Haggar Group (3 yrs 2 mos)
    • Marketing Manager
      Jan 2022 - Dec 2023 · 2 yrs

      As a Marketing Manager, my responsibilities are: 1. Developing and implementing marketing strategies and campaigns. 2. Managing a team of marketing professionals. 3. Analyzing market trends and customer needs. 4. Overseeing the creation of marketing materials and content. 5. Setting and managing marketing budgets. 6. Collaborating with sales and product teams. 7. Measuring and reporting on the effectiveness of marketing activities. 8. Identifying and pursuing new marketing opportunities. 9. Building and maintaining relationships with clients and partners.

    • Digital marketing supervisor
      Nov 2020 - Dec 2021 · 1 yr 2 mos

      As a Digital Marketing Supervisor my role was : 1. Strategizing digital marketing campaigns. 2. Overseeing the creation and implementation of digital content. 3. Analyzing digital data and performance metrics. 4. Managing social media presence and engagement. 5. Collaborating with team members and other departments. 6. Staying updated on industry trends and best practices. 7. Optimizing digital advertising and SEO efforts. 8. Developing and managing digital marketing budgets . 9. Increasing online sales through the company's platforms.

  • Boost Sudan (2 yrs 7 mos)
    • Digital Department Manager
      Apr 2018 - Oct 2020 · 2 yrs 7 mos

    • Digital Account Manager
      Apr 2018 - Mar 2019 · 1 yr

  • Call Center Specialist at Sudani
    May 2017 - Aug 2017 · 4 mos

  • Digital Marketing traininer and consultant at Amarabac Academy
    May 2015 - May 2016 · 1 yr 1 mo