Istanbul, Türkiye
I’m a collaborative and adaptable professional with deep expertise in vendor relations, strategic marketing, and cross-functional team enablement - particularly within the technology and cybersecurity sectors. With a strong sense of purpose, creativity, and continuous curiosity, I’ve spent my career building bridges between global vendors, business partners, and internal teams. From launching new products and managing complex procurement processes to driving brand communication and digital engagement, I bring both strategic vision and operational excellence to every project. Core Competencies Include: • Vendor onboarding & relationship management • Marketing strategy & brand positioning • Partner certification & enablement planning • Foreign trade & supply chain operations • Product launches, PR coordination & digital campaigns • Event planning & lead generation programs • E-commerce operations, pricing, and reporting • SAP and Salesforce process optimization I believe in lifelong learning and in bringing a human-centered approach to business. Whether building partnerships, solving problems, or leading with empathy, I’m driven by impact, connection, and growth.
- Lead and manage vendor relationships, including onboarding processes and coordination of certification and enablement programs for both partners and internal teams. - Design and execute comprehensive marketing strategies and business plans, covering content development, presentations, and budget oversight. - Drive successful product launches by aligning PR initiatives, digital marketing efforts, and cross-platform brand communication to maximize visibility and impact. - Plan and deliver a wide range of engagement activities, including events, seminars, product trainings, and campaigns focused on lead generation and brand awareness. - Oversee agency and media partnerships to strengthen the company's digital presence, manage promotional campaigns and announcements, and ensure consistent and up-to-date corporate website content.
- Led the procurement and administrative affairs departments with a focus on optimizing internal processes and enhancing overall productivity. - Oversaw order and inventory management, issued purchase orders, and negotiated optimal pricing and credit terms for major projects in coordination with sales teams. - Managed stock levels and demo equipment, and supervised supplier evaluations to ensure quality and compliance. - Performed database audits and conducted profit and loss analyses, delivering monthly, quarterly, and annual reports to support strategic decision-making. - Partnered with finance and product management teams to resolve issues related to vendor payments, rebates, and contract terms. - Directed end-to-end purchasing operations, including personnel service planning, company fleet and phone provisioning, office/kitchen equipment procurement, and handling of corporate service logistics. - Ensured efficient, cost-effective procurement and administrative workflows in alignment with company policies and operational standards.
- Expanded the company’s global partner network by onboarding strong new agencies, strengthening relationships with existing partners, and overseeing lead generation, international communications, and marketing initiatives. - Led the marketing department and established a new sales and marketing team, enhancing collaboration with international agencies. Provided hands-on training and strategic direction that resulted in improved customer engagement and profitability.
- Managed the procurement and product lifecycle of HPN and Aruba Networks product lines, as well as the onboarding of Barracuda products following corporate acquisitions. - Oversaw end-to-end inventory operations, including stock control, demo pool management, discount structures, quoting processes, and license renewal tracking in coordination with vendors and the sales team. - Monitored market trends and competitors’ pricing and marketing strategies, while staying aligned with global developments from Aruba HPE and other vendors. - Developed sales enablement materials such as brochures and competitive product charts, delivered product updates, and led monthly technical training sessions. - Maintained strong vendor relationships, conducted detailed sales, profit, and rebate analysis, and prepared pipeline, inventory, and procurement reports on a daily, monthly, and quarterly basis. - Executed integrated marketing initiatives, including product launches, SPIFF programs, promotional campaigns, partner/end-user events, and targeted training activities. - Actively contributed to the SAP implementation team, providing product and process-related input to optimize system workflows.
- Managed procurement and operational planning for Aruba Networks and Commvault product lines, including inventory budgeting, demo pool oversight, quoting processes, and renewal tracking for critical projects in collaboration with sales and vendor teams. - Maintained strong vendor relationships and led comprehensive analysis on sales performance, profitability, and rebate structures. Delivered accurate and timely sales, pipeline, inventory, and procurement reports on a weekly to annual basis. - Planned and executed integrated marketing activities such as product launches, partner and end-user events, promotional campaigns, advertising efforts, and training programs. - Contributed to the development of the Salesforce Pipeline Management Module in 2014 and supported Quoting and Service Cloud implementation projects to improve operational efficiency and CRM workflows.
- Managed procurement of Commvault products, serving as the key liaison between the sales team and vendor to secure technical and budgetary support necessary for successful project closures. - Prepared detailed pipeline and sales reports on a monthly, quarterly, and annual basis in compliance with vendor requirements. - Planned and executed targeted marketing activities to strengthen the Commvault brand presence. - Led the development project of the Umota quoting program, enhancing sales quoting efficiency. - Established and supervised an operational team of five, responsible for managing workload and operational support across multiple product lines including NetApp, Aruba Networks, Safenet, Commvault, Brocade, and Redhat. - Successfully implemented and delivered wireless and wired network projects for high-profile clients such as Şişecam, Turkcell, Türk Telekom, Odeabank, Avea, Aselsan, Darüşşafaka K12, Gratis, Defacto, Koton, Şehir University, ODTÜ, Ankara University, Medipol, Medical Park, Schenker Arkas, TEI - TUSAŞ, Bursa Metropolitan Municipality, Fatih Municipality, and major hotels in Antalya.
- Led a logistics team of three, managing procurement and tracking for all imports from key suppliers including Trend Micro, Websense, ISS, RSA, Check Point, NI, Real Networks, Crossbeam, Ipswitch, Nokia, Aventail, Clearswift, Safenet, SPI Dynamics, Surf Control, and Webtrends. - Oversaw procurement of products for internal use and demo units, ensuring efficient order processing, inventory tracking, and stock management. - Identified and qualified sales leads, coordinating with the sales department to initiate new projects, while managing renewal notifications for end-users’ licenses and support contracts. - Negotiated payment terms, managed Market Development Funds (MDF), and handled rebate agreements in collaboration with suppliers and finance teams. - Conducted comprehensive database audits and profit & loss analyses, generating detailed sales and purchasing reports on a monthly, quarterly, and annual basis to support strategic planning. - Managed all company procurement activities, including kitchen and office equipment such as printers, fax machines, paper supplies, cartridges, and air conditioners.