Istanbul, Istanbul, Türkiye
•Determining and distributing annual budget targets and growth targets •Preparation of annual marketing budgets on the basis of brand and sales channel (ATL-BTL) •Monitoring BTL and ATL budgets • Creating brand media plans and media strategies, controlling the implementation of the plans, trying to ensure the cost/benefit balance with the implementation of the 360 media mix, •Coordinating marketing efforts on digital channels •Social media management •Determining KPI data, tracking and taking action • Determining market opportunities and priorities by performing market analysis, •Creating product and brand based Price, Turnover, Budget and Cost Simulations, •Traditional Channel and Modern Channel monthly brand activity plan creation and management, •Calculating progress payments and determining costs, measuring efficiency •In line with the marketing and brand strategies of all categories, field, stand, POP, Catalog, activity, Merch, agency management, •Product pricing and cost control •Regular sharing of product price information collected from the field and taking action •Coordinating with R&D regarding design and product contents in new product launches •Making a new product launch program •Creating Marketing Plans and Strategies, •Determining the sales habits of the consumer and making Brand Communication accordingly •Consumer analysis and target audience determination •Management of communication agencies and research companies and measurement of efficiency •Proactive communication with the consumer (tasting activities, school festivals, social responsibility projects) •Preparation of Nielsen Reports, measurement, interpretation and analysis of product and brand market shares creating an action plan, •Tracking target achievement and taking action •Carrying out all processes within the marketing and corporate communication plan •Coordinating content production in accordance with brand strategies •Producing projects by following sector trends
-Managing Feast treat segment which is 50% of annual turnover of the company, -Planning forecast chocolate and candy category for the Feasts -Proactively develop and support category leadership initiatives including -Managing brand awareness activities, -Creating and managing the feast working plan -Management of budget, field, stand ,POP, activity, price, merch, agencies and expense items of all categories in-line with overall marketing and brand strategies -Planning expenses and training programs of channel and store based 4000 Merchandisers ( 9 Activity Agencies ) working during feast. -Managing constant merchandising (116-person team). -Annual measurement of field efficiency and creating action plans. -Creating turnover, budget and expense simulations for products and brands -Measurement of realization and monitoring, -Development of marketing strategy, -Product and brand positioning. -Decision-making process of channel based products and brands -Optimising with marketing and channels ativation managers, -Distributing channel and modern channel based budget items of category brands -Creating and managing monthly brand activity plans for traditional and modern sales channels -Preparing Nielsen reports, evaluation of data which is taken from measurements of market shares of product and brand. Then creating Action Plans. -Creating field visit plans -Action plans just after interpreting the feedback in-line with visits -Regular field visits and inspections of products and stores, -Creation and distribution of catalog and training kits -Crisis management
-Creating sales orders and delivery plans of Traditional and Modern Sales Channels in the domestic market, -Creating production forecast; routing and scheduling of production department in-line with the Campaign Plans, -Managing the production orders and demands -Product, Bulk, Stock and Shelf Life Controls, -Setting up the system of getting orders of Chain Stores and Distributor channels automatically, -Analyzing and interpreting the Reports, -Setting up Sales Operations System -Preparing Sales reports and creating Action Plans -Creating a customer-focused delivery plans for a full-time delivery, and managing the Logistics Unit, -Crisis Management