Türkiye
I'm a digital marketing and performance marketing professional with 10+ years of experience building full-funnel growth systems across hospitality, healthcare, SaaS, e-commerce, Web3, and AI technology sectors. My work sits at the intersection of data and decision-making. I don't run campaigns in isolation; I design the infrastructure behind them: from website architecture and SEO strategy to paid acquisition, CRM automation, and AI-driven content workflows. Currently serving as CMO at GetUp (Poland) and Mistikist — an AI-assisted brainwave regulation platform — I lead go-to-market strategy, performance marketing, and brand positioning for two companies operating in distinct but fast-moving markets. What I actually specialize in: Performance marketing: I plan and manage Google Ads, Meta Ads, and multi-channel paid campaigns with a focus on attribution, CAC reduction, and ROAS optimization. I've managed budgets across sectors from luxury hospitality to Web3 token launches each with a completely different conversion logic. SEO and AI search visibility: Organic search changed significantly with the rise of AI Overviews and LLM-powered answer engines. I build content architectures designed to rank in both traditional search results and generative AI responses ;a discipline sometimes called GEO (Generative Engine Optimization). Website strategy and conversion optimization: A website is a business decision made visible. I approach web presence as a performance channel , not a design project. I've rebuilt brand websites from zero and diagnosed underperforming ones using behavioral data and funnel analysis. Web3 marketing: I've built and managed marketing for blockchain-based projects where community trust, on-chain transparency, and decentralized brand narratives require a fundamentally different playbook than traditional digital marketing. AI-augmented marketing operations: I use large language models, automation platforms, and predictive analytics not as experiments but as operational infrastructure for content at scale, campaign modeling, audience segmentation, and competitive intelligence. CRM, email marketing, and lifecycle automation: I design full-funnel communication systems — from lead capture to re-engagement — using platforms including HubSpot, Klaviyo, and custom CRM setups. The goal is always the same: right message, right moment, right segment. If you're looking for a performance-oriented CMO or digital marketing consultant who has operated across industries, geographies, and emerging technology sectors and I'd be glad to connect.