Italy
🌍 Based in Milan / Los Angeles. Open to Relocation across Europe / U.S. I’ve worked across tech, entertainment, and global consumer brands—navigating everything from AI transformation and GTM launches to complex international partnerships. I’m drawn to the friction points where technology and global brands intersect. My roles have always focused on turning high-level strategy into execution: launching new initiatives, driving cross-functional teams, and building the partnerships that bring products or brands to market across the US and EMEA. I hold an MBA from SDA Bocconi (#3 globally) and an Economics degree from UC Berkeley. I’ve lived and worked across the US and Europe, so I love to jump into new markets, new product categories, or new team structures to get things moving. Specialties: Brand Marketing | Marketing Strategy | Innovation & Emerging Tech | Partnerships Marketing | Global Campaigns | Brand Storytelling | Go-To-Market Strategy | Digital Transformation | AI-Driven Marketing | Cross-Functional Collaboration | Project Management | Integrated Marketing | Consumer Insights | Senior Stakeholder Management
- Managed EU & UK go-to-market strategy for a new performance category, aligning Product, Brand Marketing, Retail, and Digital teams to deliver a coordinated launch that improved cross-market execution speed by ~25% - Built and executed athlete partnership strategy across 10+ ambassadors, translating commercial agreements into multi-channel activations spanning social, experiential, retail, and product integration, tying engagement metrics to sell-through performance - Established a performance dashboard (Excel) to track regional retail velocity against athlete-driven social engagement, identifying a 20% conversion gap that led to a targeted regional inventory pivot - Acted as cross-functional operator across internal stakeholders and external agencies, managing timelines, risk mitigation, and deliverables to ensure consistent brand execution across EU & UK regions
- Selected for Amazon’s MBA Launch Program to lead EU Retail’s Agentic AI experimentation across 8 business workstreams, defining pilot roadmaps that reduced development cycles from months to weeks - Conducted a SQL-based audit of EU retail operations to identify 14% manual workload overlap; re-engineered core processes to enable the team to scale AI experimentation 3x without increasing headcount. - Developed executive-level business cases linking AI adoption to productivity, cost efficiency, and scalability outcomes, influencing OP1 planning and resource prioritization decisions - Implemented centralized pilot governance (MBRs, QBRs, milestone tracking dashboards) to monitor performance metrics and ensure cross-functional accountability across priority business units
- Enabled and supported cross-functional planning and execution for a global awards portfolio spanning 20+ film and series titles, contributing to 27 Academy Award nominations (2022) and 16 nominations (2023) - Forecasted award outcomes using historical trends and early industry indicators, dynamically shifting campaign focus toward highest-probability categories to maximize nomination and win conversion - Relaunched a flagship experiential brand partnership in Los Angeles, restructuring sponsorship model and media mix to drive ~40% lift in brand awareness across 400+ daily attendees (post-event brand tracking) - Leveraged audience segmentation, social engagement data, and performance analytics to inform campaign positioning and budget allocation across international markets - Delivered executive-ready reporting to C-Suite and senior leadership, translating multi-market data into strategic recommendations for future global campaign cycles
- Managed 15–20 monthly high-profile celebrity and influencer brand partnerships across entertainment, sports, and consumer brands, overseeing negotiation strategy, campaign deliverables, timelines, usage rights, exclusivity terms, and brand compliance across TV, digital, and social campaigns - Structured data-informed endorsement proposals using audience analytics and brand alignment modeling, contributing to $1.6M YoY commission growth through optimized deal structures and expanded repeat partnerships - Built internal CRM tracking systems to monitor pipeline performance, revenue forecasting, and campaign lifecycle stages, improving visibility across talent, brands, agencies, and legal stakeholders - Drove creator and celebrity partnership strategy through a combination of strong brand judgment, audience and engagement analysis, and data-informed campaign optimization
- Coordinated external communications strategy across 30+ owned brands and properties, supporting brand positioning, consumer engagement, and consistency across announcements and launches - Led the relaunch of social media strategy for a newly acquired global art brand, designing and executing an on-site activation that generated 14M+ social impressions on opening day - Partnered cross-functionally with marketing, digital, and leadership teams to plan and deliver integrated communications initiatives, aligning messaging, timing, and execution across channels - Developed press materials, media lists, and performance recaps to support campaign visibility, track engagement, and inform future communications strategy