Netherlands
Advisory and operating practice helping B2B and B2C companies accelerate commercial growth, go-to-market and digital/commercial transformation - backed by hands-on experience building proprietary consumer brands Beauty|Wellness|Pharma|Food|Industrial|Packaging|Hospitality|Lifestyle|Sports|Agri
Executive Vice President|MT member Group B2B/B2C Global Growth Strategy Managing Director|Full P&L OnFlair BV: B2C|D2C| B2B2C| Scale-up (Beauty|Food|Home) Segment/Category mgt and Market Expansion Global Brand Development|Brand Strategy|Brand Re-Positioning|Global campaigns Product Portfolio Design Commercial, Retail and Cobranding Partnerships Demand Generation|Lead Generation Ecommerce|Marketplaces expansion| Top-Selling Brand on Amazon and TikTok|Tmall Setup & Manage Global Finance, Supply chain, Operations (NAM, APAC, EMEA), IT, HR
Digital Sales & Marketing transformation Coatings (B2B2C-$6B) Powder Coatings, Oil and Gas, Protective and Marine, Aerospace, Wood Coatings, Adhesives Digital Growth Strategy and implementation @scale E2E Customer journey strategy and omnichannel global activation Global Brand campaigns Digital Commerce | Demand Generation | Performance marketing Global Demand Generation Centre Digital Branding @ scale Global Digital communications and customer engagement Lead generation global programme Digital (sales and marketing) engagement strategy Customer Experience (CX) & Service Design Global digital capabilities implementation B2B|B2B2C ecom platform Digital Solutions AI Paint Defects App
Robotics & Arthroplasty-Digital Solutions and Growth
Transforming Dairy/Nutrition in the connected era- (Early Life Nutrition, Cheese, Dairy, Sports Nutrition) FrieslandCampina 12bio/FMCG Initiate and build Global Digital Marketing Function Initiate and Drive Digital Transformation Programme Global Digital Commerce Strategy Integrated Marketing execution across regions Global integrated brand campaigns Brand playbooks Global Digital Media Strategy and activation in 20 markets Precision Commerce @ Scale ( Performance marketing, e-commerce, demand generation) e-Brand Building and Social Commerce for Global Brands ( Specialized Nutrition, Dairy, Cheese) In-House ad stack (DMP,DSP) Drive global partnerships (Google, FB,Twitter,Linkedin) Artificial Intelligence and Conversational commerce Consumer Experience Design Digital Sales Excellence Digital Innovation Global content strategy and delivery APAC-EMEA- +10000 pieces of content yearly +22 International awards
FrieslandCampina Export Area Marketing Manager Infant and Toddler Nutrition -America's Region
FrieslandCampina Vietnam-Ho Chi Minh city International assignment Friso