Warsaw, Mazowieckie, Poland
I am an experienced manager, team leader, and e-commerce & digital marketing professional with +13 year track record of success in the e-commerce industry. Throughout my career, I have consistently demonstrated my ability to drive business growth and deliver exceptional results. With a strong focus on the retail and D2C industry, I have acquired extensive expertise in local and regional setups, enabling me to effectively navigate the complexities of diverse markets and business organisations. My proficiency extends to various aspects of the business, including omnichannel sales strategies, digital marketing techniques, and sales management. Having a comprehensive understanding of both strategic and operational levels, I possess the skills necessary to optimize performance and lead teams to surpass targets. By living an expat lifestyle since 2020, I have developed a global mindset, allowing me to thrive in multicultural environments even better than before. I approach every situation with a goal-oriented mindset and foster strong relationships built on empathy, emotional intelligence, and respect. Leveraging my extensive knowledge and proactive, data-driven analytical approach, I have successfully guided teams of experts and managers, while simultaneously managing sales activities across multiple channels and markets.
• Primarily responsible for scaling and developing business on and through Amazon (focus on Vendor model) • Leading and managing teams dedicated to sales on the Polish market and international markets through Amazon and eMag; • Planning sales channels’ P&L, including forecasting and identifying improvement opportunities with a positive impact on channel EBITDA; • Developing new product categories and, based on various analyses (Helium10, Allegro Analytics, etc.), selecting new products within existing and new categories and preparing profitability calculations for each product and sales channel (COGS, MGP, GM, etc.); • Conducting daily, weekly, and monthly analysis of sales reports and KPIs to effectively plan and implement sales activities; • Planning, monitoring, and adjusting the budget for dedicated channels, focusing on cost-efficient achievement of results; • Collaborating closely with other departments (logistics, marketing, etc.), agencies, and external partners.
I was primarily responsible for managing all direct-to-consumer activities for the Lifestyle DNA tests segment, including team management, budgeting, and analyzing performance. In cooperation with the dedicated brand manager, I prepare, adjust, and implement sales strategies and approaches, focusing on delivering revenue targets with maximum profit. I managed and coordinated cooperation activities with potential external (B2B2C) partners, tested and established new co-operations, and helped prepare and develop new content and advertising materials. Main tasks and responsibilities: • Defining, managing, and delivering digital marketing strategies to reach goals for the Lifestyle DNA tests segment; • Actively leading an internal team of 5 specialists; • Managing budget with a data-driven approach to identify, create, target, and analyze all digital marketing activities; • Testing new channels, new offers, new partnerships, and new markets; • Analyzing and monitoring competition and consumer behavior; • Keep track of the learnings and communicate the insights to the team and the management; • Collaborating closely with the Brand manager & and other departments (Product development, Operations, Sales, etc.), and external agencies.
I am primarily responsible for leading a team of 5 managers and specialists, and together with them manage sales and acquisition activities on Polish market for e-commerce, Direct Response Television (DRTV) and Wholesale sales channel. Hand-in-hand with country management and HQ teams, I prepare, adjust, and implement forecasts and strategies. Furthermore, I am responsible for effective pricing adjustments that deliver profitable omnichannel sales of products and services. In cooperation with the head of marketing, I oversee the implementation of all marketing and sales activities of dedicated sales channels. Main tasks and responsibilities: • Team leader for a team of 3 managers and 2 specialists, including work coordination, recruitment, motivation and support; • Developing and executing sales strategies to drive profitable revenue growth and increase market share in e-commerce, DRTV and Wholesale channels; • Planning P&L of dedicated channels, including forecasting and seeking improvement opportunities that have a positive impact on EBIT-DA; • Choosing 3rd party product to supplement in-house portfolio and preparing sales profitability calculations (COGS, MGP, GM, …) to deliver profitable sales results; • Overseeing the preparation, localization and implementation of all marketing campaigns and activities for the dedicated channels; • Conducting daily, weekly, and monthly analysis of the sales & KPI reports to effectively plan sales activities, and implement them daily on all channels; • Planning, monitoring and controlling the budget of the assigned channels, focusing on the cost-efficient delivery of the results; • Leading local media execution team and preparing plan & advertising media mix, together with budget files preparation.
I was primarily responsible for leading a team of (up to) 8 E-commerce professionals that managed 8 webshops and 8 brands on 2 markets; Mango, NutriBullet, Dormeo, Delimano, Rovus, TopShop, and Wellneo in the Polish Market, and Walkmaxx in the Polish and German markets. I ensured that sales targets and KPIs are met through a savvy advertising approach, creative content implementation, and effective team coordination that delivers a flawless customer experience. I am developing and adjusting monthly, quarterly, and yearly sales budgets, revenue projections, and profitability calculations, and ensuring that budgets and targets were adhered to. Main tasks and responsibilities: - Team leader for a team of 8 specialists and managers, including work coordination, recruitment, motivation and support; - Planning internet sales channel P&L, including forecasting and seeking improvement opportunities that have a positive impact on channel EBIT-DA; - Preparing advertising plans and budget file with full split and over 1 million € yearly budget allocation for online advertising and media: Google Ads, Facebook Ads, Remarketing, Programmatic, Affiliate, …; - Formulating e-commerce strategy, coordinating online sales activities, and working hand-in-hand with other departments (marketing, logistics, customer care, accounting), sales channels (DRTV, inbound call center, print, retail), headquarter team, and external agencies; - Creating regular reports & analyses for ongoing optimization to meet company and channel KPIs; - Supporting the improvement of internal flows and operations with various recommendations for processes, campaign implementation, and content improvements.
As an e-commerce Projects Leader, I was in charge of the development and management of new and strategically essential e-commerce projects, primarily in the Polish market and later in the German market. I assisted the country management team in developing and executing digital strategies and sales approaches for 9 in-house brands; the most well-known in the Polish market are Mango and Nutribullet. I was also (co)managing and coordinating the work and priorities of the 8-member e-commerce content team. Main tasks and responsibilities: - (co)managing the e-commerce content team (8 people), prioritizing their work and ensuring smooth day-to-day work execution; - Overall project management across all project phases of new and most important projects for regular business; - Developing new sales strategies and sales approaches to maximize sales; - Upgrading the various content (ads, banners, communication) and supervising and coordinating its implementation; -Supporting marketing team and marketing activities.
I worked as a freelancer in the Slovenian market on several projects within D2C, retail, and consulting industries. My work included copywriting, website management, creative storytelling, strategic digital campaign planning and execution, digital advertising, and brand building. I required close cooperation with clients' sales, support, and IT teams. Overall, I cooperated regularly with over 10 clients and occasionally helped 5 - 10 more. Key tasks and responsibilities: - Business development and client acquisition; - Preparing creative strategies and content for digital/e-commerce campaigns; - Project management for clients from various industries; - E-mail marketing: concept creation, copywriting, and sales results analysis; - Setting up and monitoring Facebook ads campaigns, budgets up to 20.000€/month.
Working for a small, but well established, advertising agency providing high quality field-tested services to help our clients increase marketing and sales results. I worked primarily as a project manager and social media specialist for clients from D2C, retail, and the wellness industry. My work cowered strategic (20%) and operational (80%) levels of business. I supervised the work and tasks of 3 in-house people and external agencies. Key tasks and responsibilities: - Overall Project management for 4-6 clients at the same time and supervising the work of 2 designers, 1 assistant and external IT and advertising agencies; - Social media community management and social media advertising: primarily Facebook, budget up to 5.000€/month; - Writing creative designs, texts, newsletters, websites, and social media content; - Managing and creating positive PR and creating content & direct marketing materials.