France
Based in France with over 20 years of experience in corporate, luxury and digital advertising. I am an English creative copywriter that has worked at TBWA, BETC Euro RSCG, JWT, Leo Burnett, Publicis 133 and McCann Paris . I am currently freelance and have worked on budgets such as Nespresso, Vichy, Accor Hotels, Rolex, Airbus, Club Med, BNP, L'Oréal and many more. My vision is simple: The power of creative storytelling to transform brands.
Currently working with a number of advertising agencies and clients on brands such as L’Oréal, Club Med, Accor hotels, Nespresso, Airbus, BNP and many more. I draw on my various experiences in corporate, luxury and digital advertising to win new accounts and produce creative campaigns with real storytelling. From a 360 approach to a 365 approach, I develop creative content that lives within coherent ecosystems and that connects with people in an inherently human way.
Developed campaigns for L’Oréal brands such as Biotherm, Lancôme and Kérastase. I also worked on brands such as Mont Blanc and constantly looked at giving luxury a magic pulse communicating that French “brin de folie” to the world.
Developed international campaigns for Kelloggs and worked on other brands such as Fiat and Proctor & Gamble with the aim of creating engaging communication campaigns that truly connect with people and that capitalise on creativity to drive real business results.