Los Angeles, California, United States
The clinical laboratory industry has faced many challenges over my 25 years which opens up opportunities. Today, management must focus on employee motivation, cost efficiencies and economies of scale. Understand your competitors strengths, much needed improvements to your services and feedback from new and lost clients. Also, payors reimbursements varies between insurance companies. The billing team must understand payor policies and use today's tools such as AI to submit denial letters comparing payor's policy and the physician's order. Finally, implementing social media and other technologies for new sales vs the past of hiring seasoned sales executives to move their business.