New York, New York, United States
Analytics professional playing the role of marketing scientist, data scientist, and agentic engineer. Learning hyperparameter tuning of LLM/AI models via Huggingface. Portfolio: https://www.neilkpatel.com/ Github: https://github.com/neilkpatel?tab=repositories
Support marketing measurement and analytics for top advertisers (retail, fashion, luxury) through data and science across Meta platforms (Instagram, Facebook, WhatsApp, Metaverse surfaces etc.) • Leverage internal measurement tooling and regular touchpoints with clients to provide data-driven measurement consultation and support in achieving their business goals, including presentations to C-suite. • Deep understanding and working knowledge of the measurement suite including Conversion / Brand / Geo Lift, MMM, Advanced Analytics, and Ads Manager • Drive measurement learning agenda consisting of causal experiments, analytical solutions, and cutting-edge marketing tools • Collaborate across cross-functional teams that include sales, engineering, and product as well as client-side media, analytics, and data science teams • Communicate key insights and updates on internal measurement products, proprietary research, and changes to the measurement ecosystem • Utilize SQL / Python / R (and associated open source measurement libraries) and various dashboarding tools in daily analytical processes • Contributor to AI-first workstream supporting bringing marketing science into company-wide AI workflows (XFN collaborations across prod/eng, agent evals, measurement SME support)
End-to-end management of Pricing-related initiatives: • Drive analysis (in SQL + Pandas) across pricing, sales, profitability, and conversion data • Collaborate with Product and Engineering on roadmapping, scoping, and impact-sizing key feature releases • Communicate key insights to Walmart Leadership and merchant teams across 1,000+ categories
Member of the Pricing Strategy and Analytics team focusing on: • Driving eComm-wide projects for Leadership (including functioning as Pricing Strategy Lead for Holiday 2020 + 2019, COVID price mitigation efforts, and lead of Pricing subject matter experts program) • Working with retail and product teams to further e-commerce-wide pricing initiatives and A/B testing / adoption of situational pricing algorithms (e.g. elasticity driven, profit optimization, competitor-focused) • Data analysis (using advanced SQL, Python Pandas, Tableau, Looker, Excel, and PowerPoint)
Visit https://www.sawgrassbeach.com/ to see our investment portfolio. Sawgrass Beach, L.P. is a family office focused on investments in early stage companies, public securities, and real estate with in-place cash flow/value-add opportunities. Sawgrass Beach, L.P. was the investment arm of AAAA World until the business was sold in 2016. Since then, it has functioned as the family's main investment vehicle. • Lead investments in early stage companies, public securities, and cash flow in-place / value-add real estate with average check size per investment of $100,000, $1 million, and $3 million, respectively • Meet with company founders, collaborate with fund managers, and attend industry events to source potential opportunities • Conduct deep-dive due diligence by meeting with management teams, analyzing source documents (i.e. SEC filings, government reports, trade journals, and industry publications), speaking with industry experts, and creating financial models • Lead a team consisting of an administrator, auditor, and tax accountant to ensure compliance and streamlined fund operation
New York Angels is a consortium of 130 angel investors that have invested over $100 million in seed and early-stage companies • Conducted due diligence on over 30 companies via pitch sessions, in-person interviews, site visits, and industry analysis • Functioned as a sounding board for angels in discussion sessions and outlined technological nuances of the companies • Wrote deal memos for an energy analytics and electronic manufacturing company that resulted in investments of over $1 million
Worked in strategy and sales at AAAA World, our family's electronics distribution business founded in 1977. AAAA World grew into one of the largest electronics distributors in the country. • Worked closely with management team of four owners to organize priorities, address organizational bottlenecks, and lead strategic initiatives (loan renewal, returned goods processes, M&A strategy) to fill gaps in coverage • Led negotiations with five banks in securing aggressive terms on a $50 million loan line resulting in savings of approximately $400,000 a year and a 90% reduction in personal guarantees • Managed returns process to cost-effectively salvage approximately $2 million in damaged televisions • Worked with clients including Amazon, Buy.com, QVC, and HSN; sold unique inventory bundles and speedy logistics systems to deliver 50+ inch televisions to customers’ homes across the U.S. – these accounts generated over 50% of AAAA’s revenues • Led integration of a data discovery, analytics, and visualization platform (Entrinsik) to aggregate and analyze incoming customer data to track key real-time operational metrics; key insights were used in negotiations with clients and vendors • Promoted AAAA to vendors and customers at industry conferences including the Consumer Electronics Show in Las Vegas and the Electronics Retail Summit in Chicago as well as at multi-day, on-site visits to Buy.com, QVC, and HSN • Pinpointed operational inefficiencies due to family organizational structure and collaborated with lawyers to resolve issues that resulted in savings of approximately $200,000 per year in excess expenses