Mumbai Metropolitan Region
Passionate and innovative marketer with over 15+ years of experience in cross-discipline marketing communications working across industries like entertainment, omni-channel, auto, hospitality and technology bringing both agency and client-side experience. Broad experience in building, managing & leading cross-functional, cross-cultural teams spread in locations across the nation. Thrives in a dynamic, fast-paced environment. Able to translate broad vision into specific objectives and tactical activities. Believes that putting customer focus and user experience first always pays off.
Co-founder of Alphabet Investment, a full-service wealth management firm founded in 2014. We serve over 500 families across 21+ countries, managing assets worth over ₹750 Cr across equities, fixed income, and alternative investments. With offices in Mumbai, Bangalore, Ahmedabad, and Kenya, we provide end-to-end financial services—from wealth planning and portfolio management to tax, insurance, and estate advisory. Our approach focuses on delivering superior risk-adjusted returns through personalized strategies in INR, USD, and GBP. We are driven by a client-first philosophy: understanding life goals, aligning risk appetite, and monitoring portfolios with discipline. As co-founder, I lead the firm’s strategic direction, client acquisition, and product innovation—ensuring we stay ahead in a dynamic investment landscape. I work closely with our leadership team to maintain excellence in execution and high standards in client servicing. We are fully licensed by IFSCA and AMFI, operating with full compliance and transparency. Our mission is simple: to help investors grow, preserve, and pass on their wealth with confidence. Proud to be building a firm that stands for integrity, insight, and long-term partnerships.
Crunchyroll is a Sony-owned streaming service with the World's largest anime library! My role is to spearhead initiatives that elevate our brand presence and drive meaningful connections with our audience. With a focus on strategic partnerships and engaging events that resonate with anime enthusiasts across India.
Driving brand agenda for Large & Medium agencies and brands (clients) Drive awareness and consideration for Sharechat and Moj Create a brand narrative which helps the revenue function Conceptualise and develop white papers, reports, advertorials and blogs to drive thought leadership for the brand
Lead overall B2B marketing and business development strategy working closely with the Marketing VP and Sales Management team. Creation of leads pipeline and managing spending on digital platforms and events Planning, briefing, implementation and measurement (ROI) of a range of marketing techniques Responsible for maintaining a healthy relationship with the various analysts in the ed-tech sector Subject matter experts in marketing disciplines including marketing automation, content marketing, account-based marketing and integrated marketing campaigns or other assigned disciplines Account-based marketing which included - Content creation and curation for lead nurturing via whitepapers, research reports and blogs; Develop and execute B2B branding positioning, messaging and channel management focused on lead generation and customer retention, including social media activities (B2B websites, thought-leader content, customer testimonials/case studies, PPC, SEO, social sites, etc) Launched EdCast's annual flagship report - The Learning Health Index report, responsibilities included L&D head reach out for participation, survey insights, LHI launch event and report outreach and marketing Product marketing of Spark - a B2C learning app; this included - Product feature road map and implementation, product content curation Product growth of Spark; this included - User acquisition via organic, paid media (Social Media and SEM ads) and events. Generate engagement and grow user retention via in-app notifications, campaigns, gamification and email marketing. Tools used - CleverTap and Pardot by Salesforce
Growing the marketing footprints of a digital marketing startup - North Storm Academy, all marketing activities were carried 2 focused objectives - Branding and Sales As a CMO, my major role is to grow sales with digital ads and also grow sales with strategic alliances colleges and universities Starting with almost zero followers, we were able to gather: YouTube: 37,000 Subscribers Instagram: 14,000 Followers Telegram: 3,300 Members Hosted India's biggest online course during the COVID19 pandemic which resulted: 80,0000: Students registered 3,22,000: Video views (as per YouTube) 21,333: Average concurrent views per lecture The course has been currently applied for Guinness World Records for the title of 'Largest Online Marketing Workshop', the course cemented North Storm Academy as one of the prime institutes in the space of Digital Marketing Hosted number of Faculty Development Program, these programs were designed to enable professors and teachers to conduct online lectures due to the COVID19 pandemic, North Storm Academy received tremendous mileage as these professors promoted the institute with their wide network of students Active training faculty teaching modules like - Social Media Marketing, Paid Ads, Digital Branding, Search Engine Marketing etc Was part of informative YouTube videos for North Storm Academy's YouTube channel