United Kingdom
A commercially driven merchandising and retail leader with experience across Luxury, Fashion and Sports. Proven expertise in developing end-to-end merchandising strategies that drive sales, optimise stock, improve margin and elevate brand positioning across omnichannel businesses. Proven success delivering global performance and leading high-performing teams, navigating complex business structures and delivering consistent sustainable growth. Passionate about people and performance, bringing strategic vision, hands-on leadership and commercial vision to every stage of the merchandising lifecycle. Experienced across global markets (EMEA, US, APAC, China)
• Directed the EMEA strategy for digital Inventory Availability for Ralph Lauren digital commerce (RLE) • Ecom lead for end to end rollout and adoption of an AI driven Allocation & Replenishment platform • Drove cross functional initiatives to redesign structural and tactical processes to support inventory opportunities • Defined and implemented KPI frameworks to monitor, diagnose, and elevate digital product supply performance • Core contributor of the Global Availability project, defining reporting frameworks and availability best practice.
• Global responsibility across all channels and regions (OTB, Sales, GM%, Inventory, Buy, Budget) • Lead seasonal Buying, Product selection and Planning process (EMEA, US, APAC, CN, ECOM • Redefined End to End Buying & Planning strategy, transitioned to a centralized, brand-led model
• Led Merchandising teams for both Tommy Hilfiger & Calvin Klein • Full Price, Outlets, Digital, Concession, Consignment & Franchise across MEA + NL • 100+ locations • Strategically built and led team of 14 across Merchandising function
Lead B&M teams for Ecom & Retail stores across all brands for entire EMEA region - circa 30 locations