Lancing, England, United Kingdom
Strategic sales leader with 15+ years driving revenue growth across the AdTech ecosystem. Proven success scaling DSP and SSP platforms with expertise in CTV, programmatic advertising, and end-to-end media solutions. Track record of securing multi-million pound enterprise deals, expanding into international markets, and building high-performing sales teams. Consistently exceeds targets through strategic negotiation and C-suite engagement. Adept at delivering innovative, customised solutions that address client challenges while maximising profitability. Entrepreneurial spirit focused on maximising company revenue and market share. Key Experience • Built and scaled sales divisions from £0 to > £7m+ revenue per annum • Working at C-Level to define and then execute client growth strategies to aggressive targets • Proven record in channel development and in sourcing, pitching, vetting, recruiting, onboarding and growing new business sales partners • Developed an extensive global network through international partner and agency alliances • Grown and managed sales and account management teams • Strong knowledge in digital, programmatic, data management platforms • Part time property investor and serviced accommodation mastermind • Dad, over ambitious mountain biker, and travel dreamer
I lead commercial development and enterprise demand for Pulse by Xapads. Pulse is an AI-powered contextual video targeting SAAS platform built specifically for YouTube advertising. Developed by Xapads Media - a global Adtech company with 50+ industry awards - Pulse enables brands and agencies to move beyond basic keyword and demographic targeting, delivering ads into the right moments based on real content signals: context, theme, visual cues, brand suitability, and audience attention. The platform combines three capabilities in one: AI-driven content scanning and classification, GARM-aligned brand safety enforcement, and real-time campaign optimisation. The result is YouTube advertising that is more relevant, more efficient, and provably safer for brand reputation. Please get in touch if you are: - A brand or agency spending more on YouTube and want to maximise effectiveness, or - An adtech vendor or reseller looking to add a YouTube string to your bow
Compass Growth helps EMEA and US Adtech companies unlock revenue in new international markets through channel partnerships, resellers, and media agencies. We provide end-to-end partnership support: market entry strategy, partner identification and pitching, commercial negotiation and contracting, onboarding, and ongoing partner management — taking clients from "where should we expand?" to revenue-generating partnerships on the ground. * Pixis.ai (Feb – Apr 2026) – Drove demand generation for Pixis's AI product suite, spanning their AI-powered marketing operating system, AI Ad Creator, and combined SEO/Generative Engine Optimisation (GEO) platform
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. As Director - Client Partnerships I am responsible for building our presence in the EMEA market by growing our client base across agencies and brands.
Nexxens true full-stack solution is comprised of a demand- and sell-side platform, data management platform, and creative capabilities, uniquely brings buyers and sellers closer together while enhancing their performance and efficiency across the linear, CTV and digital ecosystem.
Blis is the leading global location driven audience platform with an established presence in over 40 markets worldwide. Reporting to the CCO I was solely responsible for growing Blis international footprint by developing our global reseller network and for maximising potential return from our current partner roster. Key Achievements • £25m + delivered in reseller advertiser revenue since inception • Solely built the reseller operation from initial concept exploration to delivering a peak of £7m in revenue per annum. • Established Blis as a local respected ad tech vendor in over 10 countries. Blis now assume No.1 status for location-based marketing vendors in 3 core markets – UAE, Hong Kong, and South Africa delivering +$1m in each market as of 2022 Key Responsibilities • Experienced in building high value partner alliances in MENA, LATAM, South Africa, Hong Kong, France, Spain, Poland, Hungary, Turkey, Czech, Japan, Greece and more. • Developing and nurturing 1st class global sales teams • Formulating collective and individual partner growth strategies and delivering to plan • Creating powerful and tailored independent sales stories for each reseller to establish core in market USP’s • Identifying, pitching, evaluating, and securing new international resellers. • Direct reseller contract reviews, re-negotiations and reseller terminations and co-ordinate liaison between the commercial and legal teams of both parties. • Negotiating creative and equitable commercial terms • Leverage global ABM data, and product, sales, and marketing collateral to support advertiser pitches and scaling in new and existing markets. • Deliver new product launches whilst managing partner expectations in relation to individual market limitations. • Scrutinise all partner operations to ensure Blis are given primary focus
As Sales Group Head I was responsible for maximising revenue potential from Publicis, Havas and The7stars media agencies. Key Achievements Increased Publicis revenue from £0 to £2.35m per annum (2016) Delivered the 4 largest revenue clients globally for Blis 4 years running (Samsung, O2, P&G, Heineken) (£350k to £1.25m) Grew team headcount to 4 (Account Director, Sales Executive and Client Services Executive) 7 Industry award wins for campaigns – 2 MOMA’s, 2 EFFA, 3 MMA Smarties (Heineken) Starcom Best Human Experience Insight Award – Media Owner Awards 2016 Global Salesperson of the year 2014 Hired future Blis MD Key Responsibilities Establish Blis as a trading partner with Publicis, Havas and Seven Stars agencies’. Educate agencies on the new medium of real time location marketing and evangelise Blis as the leading pioneer in the space.