London, England, United Kingdom
As CD I've worked with global brands on both sides of the Atlantic. I was part of the team that launched EASPORTS, spent a decade as global creative lead on the FIFA franchise, and 10 years working across Red Bull's groundbreaking 360 comms strategy. Currently I'm with Europe's largest content marketing agency network, C3, delivering B2C and B2B campaigns across multiple sectors. I'm passionate about content and, as a writer, the power of words to win hearts and change minds. I'm also a published novelist and have completed the first two books in a continuing saga about the impact climate change will have on all of us.
Creating live IRL, digital and hybrid B2B and B2C events. Clients included a4 Media, Amazon Advertising, Amazon Business, the Association of Independent Music (AIM), braze and celebrity messaging platform Cameo.
Global CD working with a multi-disciplinary creative team across time zones on campaigns for a roster of powerhouse brands, and launching new ones. Inc. KitchenAid, Masterchef, Pyrex, Dr. Oetker.
Relocated to K&P LA to manage creative for Red Bull North America. Delivered against the local client's 'mobile first, social first' strategy, re-structured creative team and raised the creative bar.
Manage the expectations of clients and ensure delivery of outstanding creative product that helps them to meet their business objectives. Deliver agency growth by building relationships with entrepreneurs in multiple sectors. Offer strategic insights to all existing and potential clients. Grow the agency team, mentor young talent.
Kastner is the global AOR for Red Bull, and has been since the brand's inception. I provided creative oversight across the brand's many consumer campaigns and activations, developed creative concepts for integrated brand campaigns and worked across Red Bull's live event pillars. I also led pitch responses, and won new business, in a diverse number of sectors including FMCG, alcoholic beverages and automotive.