United States
I am a dynamic Marketer with 13 years of experience crafting impactful marketing strategies across various industries including consumer packaged goods, nonprofit healthcare, restaurants, and travel. Beyond my work with larger brands, I've helped small businesses grow whether through developing marketing plans, targeted email campaigns or creating compelling content as a freelance blog writer. Most recently, I've had the joy of working on Disney's portfolio of travel brands including Adventures by Disney, National Geographic Expeditions and now Disney Cruise Line. Originally from the U.S. Virgin Islands, I bring a global perspective and deep passion for storytelling, culture, service, and meaningful connections. I hold a BS in Marketing from the University of Tampa and a MS in Hospitality and Tourism Management from the University of Central Florida. I am always excited to meet new people, collaborate and explore new opportunities to make an impact.
Supported marketing strategy for Disney’s two group guided travel brands National Geographic Expeditions and Adventures by Disney, including campaign and product launches, organic social strategy, synergy opportunities and website support.
Responsible for developing brand marketing strategy, creating emails communications, updating website content and business listings, as well as optimizing SEO.
Planned and managed the design, content, and production of marketing collateral for global marketing plan, supporting over 120 Tony Roma's restaurants in 25+ countries. I also managed the U.S. gift card program, email club program, Yext digital knowledge management tool and oversaw brand social media team. Successes included increasing sales for 2019 Spring Gift Card promotion 22.6% over prior year and implementing new e-commerce site, using short-term brand focused limited-time offer campaign to drive liquor, beverage, and wine sales 6.2% and using menu driven campaign to increase average weekly guest count 4.1% year over year.
I was responsible for implementing regional blood donor marketing campaigns, ensuring brand marketing guidelines were met during drive visits, providing project management support for on-going marketing initiatives, reporting on effectiveness of campaigns, training new account representatives and supporting community relations functions. Successes include securing several mutli-year partnerships with various businesses and local attractions as well as in-kind donations which increased donor participation, collaborating with donor center staff to plan donor recognition events which resulted in earned media and serving as guest speaker at Orlando Regional Chamber of Commerce Memberlink event spreading brand awareness and resulting in acquiring new donors/partners.