Nicolas Chapuis

Civil Account Director - KSA at Thales

Saudi Arabia

About

• Strategy: developed local strategies for Thales in Northern Asia countries; leaded the implementation of Thales’ strategy in China together with other members of the local management team. • Sales management, Product Policy & Marketing: managed a capture team to generate ~300 M€ yearly order intake; devised and implemented marketing, product policy and sales strategies in order to maximize value creation throughout the whole organization; structured account management practice. • Solid international experience : 10 years in Asia, 2 years in the USA.

Experience

  • Thales (15 yrs 7 mos)
    • Civil Account Director KSA
      Sep 2025 - Present · 10 mos

    • Strategy and Marketing Director - China & Mongolia
      Apr 2021 - Sep 2025 · 4 yrs 6 mos

      In charge of defining the country strategic plans for Mainland China, Hong-Kong, Taiwan, Japan and Korea together with the VP Region and Country Directors. Defined and monitored the implementation of strategic initiatives. Addressed issues related to market accessibility. In charge of relationships with French authorities in China. Implemented the new sales governance model reinforcing Strategic and Key Account planning in the Region.

    • Marketing and Product Policy Director - Microwave and Imaging Sub-Systems Business Line
      Jan 2017 - Apr 2021 · 4 yrs 4 mos

      In charge of the Marketing and Product Policy Transformation of Thales MIS to align internal practices with Thales Group policies. Manage the marketing team in charge of medical imaging and power amplification solutions at Thales.

  • Vice President - Change Program Division / Global Investment Division at Siam Commercial Bank (Bangkok, Thailand)
    Apr 2008 - Mar 2010 · 2 yrs

    The Siam Commercial Bank has the largest retail network in Thailand and close to 20,000 employees. Developed new business units for the Siam Commercial Bank within the Change Program Division (new business unit focusing on the foreign retail customer segment) and within the Global Investment Division (set up a new division to invest the assets of the bank outside of Thailand).

  • Country Director - Vietnam at EF Education First (Ho Chi Minh City, Vietnam)
    2006 - 2008 · 2 yrs

    EF Education First is the largest global educational company. It employs about 30,000 people. Its role in Vietnam is to sell university and language courses delivered abroad to Vietnamese students. • Mandated to take the business to the “next level” in order to become the market leader in Vietnam. • Achieved this objective within one year thanks to a 100% growth in sales. • Managed the teams located in Ho Chi Minh City and Hanoi (25 people) and the nationwide distribution network.

  • Product Marketing Manager - South-East Asia at Alcatel - Mobile Phone Division (Bangkok, Thailand)
    2002 - 2004 · 2 yrs

    • Launched eight new products across the region, generating USD 55 Million in sales revenues in 2003. • Developed a distribution partnership in Vietnam with Vietel (army owned operator).

  • Associate at Partech International
    2000 - 2002 · 2 yrs

    Partech International is a venture capital firm. It was headquartered in the USA and had USD 800 Million under management in 2000. • Identified investment trends and areas of opportunities within the European Telecom Industry. • Made investment recommendations in early stage ventures, including In Fusio (mobile games service provider) and Netsize (wireless messaging operator).