Istanbul, Türkiye
I'm a former start up founder with a demonstrated history of working in the IT, mobile, food and beverages industry and NGOs who is skilled in Account Management, Business Development, Food Cost Analysis, Supply Chain Management, People Management, Marketing, Customer Relationship Management, Project Management, Product Management and Digital Marketing. I worked as an account manager for more than a year at one of the best loyalty apps in Turkey; ZUBİZU that belonged to Doğuş Group, in charge of strategic accounts like İş Bankası, Akbank, Visa, TeknoSA, Apple Premium Resellers, etc. In addition to that, I also worked as a Product Manager at ZUBİZU Bilişim A.Ş for a year, which has a new vision of being a super app with its upcoming financial features and e-money license. I currenty work at iyzico Payu as a Senior Ecosystem Manager in charge of iyzico wallet's and iyzico card's partnership relations and development of the business in their ecosystem. I worked as Business Partnerships Manager at Paynet Payment Services which is a fintech company under the ownership of one of the largest IT companies in Turkey, Arena Bilgisayar. I earned my master's degree from one of the top universities in the world; London School of Economics and Political Science (LSE). I have a 5 years of job experience at one of the best IT companies in the world; Microsoft Middle East and Africa HQ and Microsoft Turkey.
• Actively involved in decision making processes of developing and designing the new ZUBİZU app • Defining and analyzing business requirements • Working closely with IT development teams in agile methodology, having follow up meetings on a daily basis • Designing process flows and function sets of the new ZUBİZU App • Making research, benchmark and competitor analysis on a regular basis • Following global and local trends in E-money, banking & finance sectors and Fintech ecosystem on a regular basis. • Leading Micro Credit project of ZUBİZU App and driving the integration process with one of the major banks in Turkey. • Supporting Galataport Application development and wallet integration processes • Leading projects with major Turkish banks (İş Bankası, Türkiye Finans) and strategic partners (Visa, Colendi, etc). • Supporting new partner acquisition and integration processes (ex: İstegelsin Online Grocery, Fuudy Food Delivery App etc.) for both current and new ZUBİZU App.
• Driving partner relations with key accounts / brands in retail and electronics sectors within the ZUBİZU Loyalty App ecosystem • Planning and organizing monthly or seasonal customer campaigns with the business partners / accounts. • Responsible for driving, analyzing and reporting customer campaign processes • Responsible for new partner acquisitions, short-term / long-term business partnerships and revenue generation. • Responsible for meeting monthly and yearly revenue targets with each account. • Responsible for selling ZUBİZU As a Service products like ZUBİZU loyalty program, data and analytical services, data based premium mailing platform Brandmail, data based digital advertising products; Facebook Custom Audience and Data Management Platform. • Leading large scale and long-term projects with strategic accounts such as Samsung, Türkiye İş Bankası and Akbank T.A.Ş.
Fit Bites was a clean-eating brand in Istanbul established in September 2014 with the purpose of preparing good, healthy and tasty food by using new food technologies, advanced cooking and marination techniques without using fat, flour and sugar. Fit Bites intended to make clean eating a sustainable lifestyle for people and motivate them to move, work out and eat healthy instead of doing boring diets. Fit Bites opened its first restaurant in January 2015 in Maslak, second service point for home & office delivery in February 2016 in Levent and operated for 4 years in Food and Beverages sector.
•Supervising Breadth Retail Assortment Pilot Project in Turkey which is designed to inrease the sales volume of Windows 7 pre-installed PCs, Windows 7 COEM licenses and Office 2010 Full Package Product (FPP) in selected partners / stores in pilot cities (Adana and Konya). •Supporting marketing campaigns at Microsoft Turkey OEM distributors (Arena, Index and Koyuncu) to increase sales volume of all Microsoft products (Windows 7 Client, Windows Server 2008 R2 and Office 2010). •Coordinating quarterly driven travel campaigns for Microsft Turkey OEM partners . •Established OEM Training Zone (OEM Eğitim Merkezi) website which is a central destination for Windows 7, Office 2010 and Windows Server 2008 R2 product and program trainings, videos and readiness materials created specifically for Microsoft Turkey OEM partners. •Supervising Local OEM Incentives Program in MS Turkey, managing marketing incentives and rebates provided to MS Turkey OEM distributors and resellers by Corporate Marketing team. •Leading Featured PCs project internally and externally which is mainly targeting to evangelize high-end PCs / ultrabooks / slates (MNA and Local brands) working with Windows 7 operating system.
•Ensured quality execution of the Global Relationship Study (GRS) process in Middle East and Africa (MEA) region. •Ensured the quality execution of the Enterprise Customer Survey (ECS) process in MEA region. •Drived CPE Thermometer program to determine levels of CPE culture and customer-centricity in MEA region. •Drived the quality execution of Red Carpet Account Transitions Program and WW CPE Champion Awards Program in MEA. •Supported the execution of Pitstop Process for Office 2010 and BPOS product escalations in MEA. •Drived visibility around CPE programs via internal communications in MEA region. •Trained MEA CPE Community on CPE Programs, projects and tools. •Supported MEA CPE Director to drive a consistent and predictable Rhythm of the Business process resulting in a green CPE scorecard. •Coordinated MEA CPE events / summits.