Dubai, United Arab Emirates
I work around how revenue decisions actually get made, by buyers, sellers, and operators. I’m currently the Partnerships Lead (UK & UAE) at Whop, where I work with digital and platform businesses as they scale, and payments move from background infrastructure to a growth variable. My role sits close to: – revenue – buyer behaviour – and the systems that either support growth or quietly slow it down A lot of the work is spotting friction before it gets labelled as a “payments problem”. Alongside this, I’m the founder of Women’s Sales Institute, a boutique proof-of-work training and placement platform for high-performing women transitioning into remote sales roles, without burning down their existing careers or lowering their standards. My background spans institutional finance and commercial sales. I began my career in banking, working in FX Sales at NatWest Markets, before moving into B2B payments and tech sales at JPMorgan. Across those environments, and now as a founder and operator, I’ve seen how often performance issues are framed as effort or skill problems, when they’re actually about: – judgment – psychology – and the systems people are operating within That lens shapes everything I do. On LinkedIn, I mostly write to think out loud about: – sales and persuasion through a psychological lens – performance, standards, and consistency over time – women navigating ambition, pressure, and career transitions – what work actually looks like behind the scenes If you’re building something serious, selling something complex, or thinking thoughtfully about how you want to work next - feel free to connect 🤝
Whop is a financial technology company on a mission to provide the world with sustainable income. Our vision is to create the world's largest internet market, where people can create, connect, and transact all from a single platform. Whop enables individuals and businesses to accept payments, launch ventures, and engage with others across the network. Today, people on Whop earn ~$4 billion annually across 145 countries.
Women’s Sales Institute is an application-only, boutique career training and placement platform for professional women transitioning into remote sales roles. We focus on full-cycle sales skills, buyer psychology, and revenue ownership with proof-of-work. Graduates move into legitimate roles across fintech, education, SaaS, and digital services.
• Owned full-cycle consultative sales conversations with high-net-worth investors. • Consistently ranked top 1–4 performers within a ~20-person sales team. • Ranked #1 in one-call closes across a ~20-person sales team (two consecutive months). • Operated in a performance-driven environment within a business generating ~$5M/month in revenue. • Acted as the primary commercial point of contact from discovery through close.
• Achieved 50–70%+ close rates, significantly outperforming team averages. • Closed $2M+ in revenue across B2C digital education offerings through consultative sales. • Promoted to SDR Manager; led and trained the appointment-setting team, improving lead qualification and show rates. • Operated as a closing Account Executive within a multi-rep sales team, owning discovery, objection handling, and conversion. • Declined a subsequent transition into Sales Management to remain focused on revenue ownership and strategic commercial roles.
High-Growth Tech and eCommerce Sales Associate working in the Payments Business at J.P. Morgan. • Partnered with venture-backed and scaling tech and eCommerce businesses (ranging from early-stage to multi-market operators) to design and implement payment solutions across cards, ACH, wallets, and international rails. • Supported sales and relationship management for high-growth clients processing seven to nine-figure annual volumes, helping drive adoption of J.P. Morgan’s payments and treasury infrastructure, contributing to $5m+ in sales revenue. • Acted as a commercial interface between founders, finance teams, and internal product specialists to translate complex payment requirements into executable solutions. • Collaborated cross-functionally with product, risk, compliance, legal, and operations to onboard and scale clients efficiently while meeting regulatory and operational standards.