Delhi, India
Business graduate from Ambedkar University, Delhi, currently pursuing my PGDM at Great Lakes Institute of Management, Gurgaon. I’m passionate about entrepreneurship, digital innovation, and continuous learning. With a strong background in digital marketing, market research, content creation, social media management, and event planning, I’ve successfully managed social media for businesses and NGOs—boosting brand visibility and audience engagement. A results-driven problem-solver, I thrive in collaborative, cross-functional teams and enjoy turning ideas into measurable impact. Let’s connect and collaborate on opportunities that drive growth, creativity, and innovation.
Working as a Research Intern, I contribute to maintaining and enhancing Gartner’s research content for product Marketers and Demand Gen Leaders. My role involves reviewing and updating insights to ensure relevance, clarity, and strategic value for C-level decision-making. I also support the creation of practical toolkits that help translate research into actionable strategies, enabling leaders to apply insights effectively in real-world business scenarios. Through this experience, I’m building a deeper understanding of market trends, product marketing, and how research drives impactful business decisions.
Part of the Alumni Committee at Great Lakes Gurgaon, working to strengthen alumni-student relations through events and outreach. Also a member of the Social Media Team, handling content and strategy to build the institute’s digital presence.
- Conducted in-depth market research to identify customer preferences, helping shape marketing campaigns and product offerings. - Assisted in organizing promotional campaigns, resulting in increased brand awareness and customer interaction. - Collaborated with cross-functional teams to ensure seamless execution of marketing initiatives, contributing to the successful launch of the brand. - Designed and implemented digital marketing strategies that improved website traffic and customer inquiries, aligning with the company’s business goals.
- Managed the company’s social media accounts, developing tailored content strategies that increased engagement and brand visibility across platforms.
-Optimisation of content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc. -Development and management of digital marketing campaigns. -Raising of funds for ongoing social issues in India to provide immediate financial assistance -Execution of plans through creative ideas and strategies.
-Handled social media, resulting in an 180% boost in engagement. -Made their 100-page annual report magazine. -Networked with media houses to get broadcasts and wrote emails regarding the same. -Conducted baseline testing, online assessments, and data collection for their project, Ugta Suraj, from 80 students and then analysed the data and produced reports. -Created 2 videos about an event and the baseline tests -Helped in organising the Adobe event -Did a 2-day workshop at Amity university from 29th-30th June -Wrote and published stories about children with unique backgrounds -Wrote a literature review on “Gender and Language”