Delhi, India
Business graduate from Ambedkar University, Delhi, currently pursuing my PGDM at Great Lakes Institute of Management, Gurgaon. I’m passionate about entrepreneurship, digital innovation, and continuous learning. With a strong background in digital marketing, market research, content creation, social media management, and event planning, I’ve successfully managed social media for businesses and NGOs—boosting brand visibility and audience engagement. A results-driven problem-solver, I thrive in collaborative, cross-functional teams and enjoy turning ideas into measurable impact. Let’s connect and collaborate on opportunities that drive growth, creativity, and innovation.
Part of the Alumni Committee at Great Lakes Gurgaon, working to strengthen alumni-student relations through events and outreach. Also a member of the Social Media Team, handling content and strategy to build the institute’s digital presence.
- Conducted in-depth market research to identify customer preferences, helping shape marketing campaigns and product offerings. - Assisted in organizing promotional campaigns, resulting in increased brand awareness and customer interaction. - Collaborated with cross-functional teams to ensure seamless execution of marketing initiatives, contributing to the successful launch of the brand. - Designed and implemented digital marketing strategies that improved website traffic and customer inquiries, aligning with the company’s business goals.
- Managed the company’s social media accounts, developing tailored content strategies that increased engagement and brand visibility across platforms.
-Optimisation of content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc. -Development and management of digital marketing campaigns. -Raising of funds for ongoing social issues in India to provide immediate financial assistance -Execution of plans through creative ideas and strategies.
-Handled social media, resulting in an 180% boost in engagement. -Made their 100-page annual report magazine. -Networked with media houses to get broadcasts and wrote emails regarding the same. -Conducted baseline testing, online assessments, and data collection for their project, Ugta Suraj, from 80 students and then analysed the data and produced reports. -Created 2 videos about an event and the baseline tests -Helped in organising the Adobe event -Did a 2-day workshop at Amity university from 29th-30th June -Wrote and published stories about children with unique backgrounds -Wrote a literature review on “Gender and Language”
-Worked with their public-relations and outreach team. -Completed daily tasks that were assigned. These included collecting funds and raising awareness about the initiative.