Navya Mathur

MBA Student | Finance & Marketing | Learning Financial Analysis & Strategic Marketing | Building Business Skills.

Jamshedpur, Jharkhand, India

About

I am an MBA student specializing in Marketing and Finance, with hands-on experience in market research and financial fundamentals. During my internship at Tata Motors, I worked on analyzing awareness and readiness for electric truck adoption in Tier-2 and Tier-3 markets, where I developed insights to support business strategy and lead generation. I also gained practical exposure to financial processes through my internship at a CA firm, where I worked on GST, Income Tax Returns, and basic accounting using Tally. I am passionate about combining consumer insights with financial analysis to support data-driven decision-making and business growth. With strong communication, analytical thinking, and a growth-oriented mindset, I aspire to build a career in business development and strategic marketing where I can contribute to both brand performance and financial success. Key Strengths • Financial analysis and understanding of GST & Income Tax • Market research and consumer behavior analysis • Data-driven decision-making • Strategic thinking and business development orientation • Strong communication and problem-solving skills • Ability to blend finance and marketing for business growth.

Experience

  • Marketing Intern at Tata Motors
    Jun 2025 - Aug 2025 · 3 mos

    During my internship at Tata Motors, I worked on a strategic project studying the adoption potential of electric trucks in emerging markets across Jharkhand. I conducted field research, interacted with potential customers, and identified the key factors influencing EV acceptance in the commercial vehicle segment. I also proposed actionable strategies to enhance market awareness, customer trust, and lead generation for Tata Motors’ electric truck portfolio. This experience gave me hands-on exposure to market segmentation, consumer behaviour, and product positioning within the automotive sector. I am now looking forward to exploring opportunities where I can contribute to data-driven marketing, research, and strategic decision-making.