Patiala, Punjab, India
Publicity, Content & Growth -Led content creation and outreach strategy, executing reels, campaigns, and storytelling initiatives Produced high-quality educational content (8+ Blender tutorials) end-to-end (ideation → scripting → filming → audio → delivery) -Helped manag LinkedIn and outreach channels, including cold-calling and direct communication with potential partners -Contributed to Xplor marketing efforts, including assisting in client acquisition workflows and meeting setups Ideated and implemented content strategies (grid + reels) to strengthen brand presence and engagement Operations & Human Resources -Built and standardized core organizational documentation, including offer letters, annexures, NDAs, and onboarding frameworks -Played a key role in recruitment and hiring pipelines, including candidate evaluation, interviews, and onboarding execution -Led onboarding initiatives by training recruits in marketing, outreach, and communication workflows Ensured operational consistency by driving compliance, documentation, and internal coordination Project Exposure -Assisted the VR team with basic coordination and visual tasks. -Gained exposure to product workflows, timelines, and documentation processes (TDD) Coordination & Execution -Assisted in organizing PR desks and internship drives, contributing to on-ground execution -Supported coordination for client meetings (Xplor marketing) and outreach activities -Contributed to maintaining team communication and day-to-day execution flow -Participated in internal cohorts and team discussions to align work and progress
As a marketing core member for Saturnalia 2025, the 50th anniversary of Thapar University's flagship fest, I played a key role in creating and executing marketing strategies that showcased the event's rich history and excitement. My responsibilities included developing engaging promotional materials, managing social media outreach, and coordinating partnerships to enhance event visibility and participation. This experience sharpened my skills in strategic planning, teamwork, and event promotion, while contributing to a milestone celebration that united our university community.
As a marketing core member for the Thapar Food Festival, I secured a ₹50,000 sponsorship from Amul, enhancing our event's profile. My role included developing marketing strategies, creating promotional content, and managing social media campaigns. This experience improved my skills in negotiation, project management, and teamwork while contributing to a vibrant celebration of culinary diversity.