Natalie Melendez

Coordinator, Global Communications at Virgin Music Group

Los Angeles Metropolitan Area

About

I’m a music and entertainment enthusiast with experience in journalism and publicity. I’ve covered album releases, live shows and interviewed artists for Kinda Cool Magazine, Tower Records' Pulse! blog and more. On the publicity side, I’ve helped secure media placements for rising artists at Atlantic Records and Arista Records.

Experience

  • Coordinator, Global Communications at Virgin Music Group
    Apr 2025 - Present · 1 yr 4 mos

  • Writer & Interviewer at Kinda Cool Magazine
    Feb 2019 - Present · 7 yrs 6 mos

    Writes album and concert reviews, contributes to end-of-year lists, and hosts interviews with up and coming musicians.

  • Quality Team Producer for Dotdash Meredith at DZConneX
    Sep 2024 - Apr 2025 · 8 mos

  • Emerging Talent Associate, Publicity at Atlantic Records
    Jun 2024 - Nov 2024 · 6 mos

    - Monitored media for artist press coverage and compiled clips into email blasts - Expanded media and influencer contact lists, using them to pitch touring artists for press placements - Created feed and story posts for the Atlantic Publicity Instagram account - Provided additional administrative support as needed — conducted research for special projects, updated artist bios, etc.

  • Quality Team Producer for Dotdash Meredith at Magnit
    May 2022 - Sep 2024 · 2 yrs 5 mos

    Performed article quality checks that included updating in-line links, photos, and other existing content for Dotdash Meredith brands (Southern Living, The Spruce, Better Homes and Garden) through the sites’ CMS