Greater Colchester Area
Most businesses are already using AI in some form. The question is whether it's working strategically, or just happening by accident. I'm Nathan Williams, founder of Go Wisely. I work with SME leaders across Essex and the UK who want clear, practical guidance on where AI fits in their organisation, and how to act on it without the hype, the jargon, or the wasted budget. I've spent nearly 30 years in consulting - digital transformation, customer strategy, and major change programmes - working with organisations including Microsoft, Vodafone, American Express, and Mercedes-Benz. For the last several years, AI has been central to that work. Not as a technology project, but as a business transformation challenge. That's what I bring to Go Wisely. What I do I work with SME leadership teams to find where AI makes a genuine difference, build confidence across their people, and put the right governance foundations in place as regulation evolves. The starting point is always a free Discovery Session - an honest conversation about where AI fits for your business. From there, the AI Accelerator Diagnostic brings me on site for half a day: a structured assessment of where you stand, and a written report with a prioritised roadmap and immediate next steps. For teams and individuals who want to build genuine AI capability, not just awareness, I run workshops and advisory built around real roles and real workflows, not generic content. Why Go Wisely? The name is deliberate. There's no shortage of pressure to move fast with AI. What most businesses actually need is clearer thinking: where does AI genuinely fit, what will it change, and how do you bring your people with you? That's the work. Practical, honest, and built around your business. Book a free Discovery Session: calendly.com/nathan-gowisely/30min Go wisely.
Go Wisely helps SME leaders and business professionals work brilliantly with AI - through practical consultancy, diagnostics, training, and regulatory readiness built around real organisations and real workflows. For SME leaders: the AI Accelerator Diagnostic - a half-day on-site session that identifies where AI can make the biggest difference in your business and delivers a prioritised roadmap within a week. Increasingly, that includes helping leadership teams understand their obligations under the EU AI Act, which applies to UK businesses with EU customers, employees, or operations from August 2026. For professionals and teams: workshops and advisory programmes built around specific roles, workflows, and business challenges - not generic AI awareness content. Nearly 30 years of consulting experience across digital transformation, customer strategy, big tech, and enterprise AI programmes means every engagement is grounded in what actually works inside real organisations. The approach is always human-first. AI adoption fails most often not because of the technology, but because of the people and the change around it. That's where Go Wisely focuses. gowisely.ai
Deft unlocks the value of AI for global marketing and sales teams. Partner with global brands to rapidly integrate AI, driving measurable outcomes and efficiencies. Provide hands-on, tailored training programs, embedding AI competence directly into client workflows. Deliver rapid AI-driven transformations, from quick-win pilots to strategic, enterprise-wide implementations. Empower teams through a practical, people-first approach, accelerating adoption and boosting performance from day one.
Designing the future of the worlds largest standalone consumer Healthcare business.