Singapore
Driving international expansion and sustainable revenue growth across Asia-Pacific (APAC), Japan, Latin America, Africa, South Asia, Commonwealth of Independent States (CIS), Central and Eastern Europe (CEE), European Union (EU), Middle East and North Africa (MENA), and Turkey • Accountable for growth strategy, capital efficiency, global media planning, and value creation (CAC, LTV, ROAS, DAU) • Managed annual multi-million dollar (8-digits) paid media investment, contributed to scaling Binance user base from 250M to 300M+ • Driving exceptional early payback, consistently exceeding Day 7/30 ROAS benchmarks • Maintaining CAC (cost per trader), with disciplined cost control across global market • Developing strategic partnerships with leading AdTech platforms to unlock JBP and commercial impact for Binance user acquisition efforts • Overseeing a diversified, high-performing paid media ecosystem across global markets • Executing high-volume testing of Emerging channels to identify and scale new UA growth levers Paid Acquisition Channel Mix: • Programmatic (Mobile-first DSP), Ad networks and performance platforms • CTV/OTT, including premium inventory • OEM and on-device partnerships (Android ecosystems, leveraging pre-load install placements and native distribution) • Rewarded and incentivized channels (gaming ecosystems) • Direct buys and strategic publisher partnerships (Bespoke integrations) Commerce, messaging, and delivery platforms (e.g., Uber, LINE)
Growth Strategy & Client Management: • Led strategic growth for Tier 1 advertisers, including global market-leading cryptocurrency exchanges, driving sustained user acquisition across both bullish and bearish market cycles. • Spearheaded an industry-first joint case study with a top crypto exchange, strengthening MOLOCO’s brand positioning and performance credibility. • Reduced First Trade CPA by 3x and consistently achieved D7 ROAS targets through advanced experimentation with Dynamic Product Ads and continuous A/B testing. • Delivered 250% QoQ revenue growth across fintech accounts between Q1 and Q2, significantly expanding MOLOCO’s regional footprint. • Scaled a key fintech client to over $1M USD/month in DSP spend, advancing them to Premium Tier status. • Recognized as the top growth performer for the APAC office in Q2 and Q3. New Business Development: • Owned the full sales cycle, from prospecting to closing, for mobile performance advertisers. • Secured 15 new business wins and onboarded 9 net-new advertisers across gaming, fintech, and e-commerce verticals, contributing to APAC’s revenue expansion