Nate Gustafson

Multimodal Video Understanding | GTM @ TwelveLabs

Scottsdale, Arizona, United States

About

20+ years in enterprise GTM across diverse verticals and layers of the technology stack, focused on breaking into and growing strategic accounts. I specialize in expanding usage, increasing platform adoption, and partnering with technical and executive stakeholders to drive long-term revenue.

Experience

  • Account Executive, Media & Entertainment at TwelveLabs
    Apr 2026 - Present · 4 mos

    Leading enterprise growth at TwelveLabs across video streaming platforms, helping organizations unlock the full value of their content libraries using AI-powered video understanding. * Partner with leading streaming and media companies to transform how video is searched, analyzed, and monetized. * Drive net-new and expansion revenue across strategic accounts in OTT and digital media. * Advise executives on AI-driven use cases including content discovery, personalization, ad/sponsorship intelligence, and workflow automation. * Navigate complex, multi-stakeholder sales cycles across product, engineering, data, and business teams. * Align technical capabilities with business outcomes in high-growth, consumption-based environments. TwelveLabs is building multimodal AI models that understand video at a deep, temporal level, enabling teams to search, analyze, and generate insights from video using natural language. The platform powers use cases across content discovery, highlight generation, moderation, and monetization for some of the world’s most video-centric organizations.

  • Vice President of Sales at OneBill
    Jul 2024 - Mar 2026 · 1 yr 9 mos

    At OneBill, I drive strategic enterprise sales and go-to-market execution for a next-generation SaaS platform that helps companies automate and scale recurring revenue operations through AI-powered insights, open APIs, and flexible pricing architectures. I focus on enabling enterprises to launch new offerings faster, monetize usage and outcomes more intelligently, and integrate billing seamlessly across ecosystems. Key Achievements: • Closed multi-million-dollar enterprise agreements across SaaS, Telecom, Utilities, AI, Logistics, and OTT Streaming by aligning OneBill’s AI-driven billing engine and open APIs with complex customer requirements. • Expanded footprint in new verticals by introducing usage-based and outcome-based pricing strategies that unlocked new revenue streams and improved customer lifetime value. • Partnered with product and marketing to refine GTM positioning and demonstrate measurable ROI through predictive revenue analytics and automated CPQ workflows. • Accelerated enterprise adoption by architecting solution roadmaps that connected OneBill’s intelligent rating, real-time metering, and partner settlement capabilities to each client’s business model. OneBill’s platform unifies billing, CPQ, payments, taxation, and revenue recognition through an AI and API first design. It gives enterprises full visibility and control across the entire revenue lifecycle, while supporting advanced pricing models, partner monetization, and fast product innovation.

  • Regional Vice President, Sales and Business Development at DLVR
    Mar 2016 - Jul 2024 · 8 yrs 5 mos

    Recruited to commercialize DLVR’s cloud-based video optimization and analytics platform, I led strategic sales and business development efforts that brought the company’s first enterprise customers to market. DLVR’s AI-driven platform leveraged machine learning and real-time data to optimize content delivery, enhance streaming quality, and reduce infrastructure costs for global publishers. Key Achievements: • Exceeded $2M+ annual quota (2017–2024) through consultative enterprise sales and multi-stakeholder engagement across global media, telecom, and OTT accounts. • Closed flagship enterprise deals with Sony, AMC, Thomson Reuters, Deluxe Entertainment, AT&T, and NBCUniversal, establishing DLVR as a recognized leader in adaptive streaming and intelligent delivery. • Transformed customer insights into GTM strategy, partnering with product and engineering to refine positioning, pricing, and proof-of-concept frameworks that accelerated enterprise adoption. • Pioneered new market use cases for AI-based stream analytics and CDN optimization, directly influencing how publishers measured and monetized video performance. DLVR pioneered one of the first AI-enabled content delivery optimization services, integrating real-time analytics, automated decisioning, and multi-CDN orchestration to improve performance and quality of experience for global video platforms.

  • Enterprise Sales Executive at Basho Technologies, Inc
    May 2014 - Mar 2016 · 1 yr 11 mos

    As Enterprise Sales Executive at Basho, I helped organizations modernize their data infrastructure by adopting Riak KV, the industry-leading open-source NoSQL database, and Riak S2 object storage platform. I owned strategic enterprise sales across the Western U.S., working directly with engineering, DevOps, and product teams at high-growth tech companies and global enterprises to deploy distributed data systems that powered mission-critical and AI-driven applications. Key Achievements: • Top North American Sales Rep (2014 – 2015) – Achieved 167% of $850K quota in 2014 and 300% of $2M quota in 2015 through consultative, technical enterprise selling. • Generated $750K in new ARR within the first three months of 2016 by expanding adoption among Fortune 500 and cloud-native technology clients. • Closed strategic enterprise agreements with Uber, Riot Games, Oracle, Zendesk, and OpenX by demonstrating how Riak’s open-source NoSQL architecture delivered unmatched scalability, availability, and resilience. • Partnered with engineering and community teams to translate developer feedback into GTM messaging, contributing to Basho’s position as one of the most trusted open-source databases for large-scale, data-intensive workloads. Basho’s distributed database technology was trusted by one-third of the Fortune 50 to power high-volume web, mobile, and IoT applications, laying the groundwork for today’s real-time analytics and AI data pipelines.

  • President at WaveNest
    Feb 2009 - May 2014 · 5 yrs 4 mos

    Founded WaveNest in 2009 and built it into a global consulting firm helping enterprises modernize their digital media and content workflows. I partnered directly with enterprise and creative teams to design and deliver scalable streaming, web, and mobile application solutions that enhanced performance, automation, and customer engagement. Key Achievements: • Secured and grew enterprise accounts including the Dallas Cowboys, UNLV, Oakley, Scotia Bank, Grand Prix, and Ogilvy Interactive through consultative solution design and hands-on delivery. • Led end-to-end client engagement across product strategy, solution architecture, operations, and contract negotiations, ensuring business outcomes and long-term partnerships. • Delivered workflow automation and streaming systems that reduced operational friction and accelerated digital transformation for media and brand clients. • Forged strategic alliances with technology providers to integrate best-of-breed components across AI, cloud, and streaming ecosystems. WaveNest’s portfolio spanned video streaming, workflow automation, and intelligent digital delivery, bridging early cloud and media technologies with the next wave of AI-driven user experiences.