Dallas-Fort Worth Metroplex
I didn’t start in boardrooms or brand strategy sessions. I started in my dad’s sign and mural shop, surrounded by paint, vinyl, and the smell of turpentine. He taught me how to weed vinyl graphics, trace letters with a pouncing wheel, and dust chalk onto walls. When he showed me a bootleg copy of Photoshop 6, I used it to color my graffiti sketches. That’s where I fell in love with visual storytelling — the moment when an idea turns into identity. When emotion finally takes shape. I thought I wanted to be an architect once. I even studied it for two years before realizing I was more drawn to what made people FEEL. Now I architect identity systems and strategic frameworks for mission-driven people. From $10 logos for small businesses to creative direction for Nike, Apple, Adidas, Timberland, and Starbucks, I’ve spent nearly two decades helping brands find their voice. And through all of it, one truth has always stayed the same: 🗝️ Design doesn’t build brands. Meaning does. Most brands look great on the outside but feel hollow on the inside. They sell products but don’t stir emotion. They attract customers but don’t create believers. I work with founders and creative leaders who want to move beyond selling products. Together, we uncover the deeper story that expresses who they are and why they exist. I build emotionally resonant brands that people believe in and LIVE by, not just buy from — brands that connect through belief, belonging, and emotion. Because when your brand reflects who someone IS, it becomes a part of their life. That’s where transformation happens. - - I live in Texas with my wife, Shannon, our kids Elliot and Lily, and a chunky charcoal lab named Mylo. Faith, identity, and creativity are the threads that run through everything I make; from global campaigns to quiet reflections. In my spare time (the late nights and early mornings), I write about personal growth, creativity, and entrepreneurship — and I’m designing an educational science-fantasy card game called ELEVERSA™. If you’re building something that matters, I’d love to help you shape it into something people don’t just notice, but feel.
Accelerating a 5x INC 5000 company's stellar performance and building two category-defining consumer brands. Scaling from 8 to 9 figures and beyond.
⚒️🔥💎 The FORGE is the growth platform & newsletter where you'll reveal your intrinsic identity, become fully integrated with your purpose, and shorten the learning curve to get there. I write candidly about my breakthroughs and failures, share my personal mental models, and pour out the encouragement you desperately need to actualize your potential in life, business, and creativity. Subscribe and enter The FORGE today.
AERO is a future-oriented brand consultancy crafting identities for the bold, the visionary & the purpose-driven. • Timberland — Supported the Global Brand, Creative, Marketing and PR teams. Developing the Global brand ID kit; involvement w/ campaigns including collaborations with Vans, Jimmy Choo, RÆRURN, BeeLine by Billionaire Boys Club, & Stussy • OCULUS by Meta — Creative Direction & Consulting: Retail strategy & concepts for global product display system. • Easton Diamond Sports — Creative Direction & Design for high-profile athlete partnership pitches & product launches for global retail partners. Easton (owned by Rawlings) is one of the leading manufacturers of baseball equipment in the sport. Creative Direction & Brand Design for: • Matthews International — Acquisition of SGK Corp., a $577 million deal. Developed brand architecture for Matthews (a $1.6 billion company), which involved translating the brand across three market segments and dozens of sub-brands, to over 10k employees globally. • 27WON + CorkSport Performance — 8.57x ROI in Year 1, doubled ROI in Year 2. Simultaneously branded both online companies, built websites, digital marketing, social marketing & management, brand guidelines, packaging, environmental redesign of corporate HQ, vehicle wrap designs & strategic consulting. • Brian Grant Foundation & World Parkinson Coalition — “Parkinson’s Power Through Project” campaign: Raised over $200k at end of the campaign. Brand identity, website and interactive digital platform, digital advertising, and sponsorship literature. • ASICS — Senior Designer for ASICS’ ‘12-’13 training platform. • Nike+ — Digital advertising
Expedia Group • Starbucks • Oracle • Toyota • ExxonMobil • Bloomberg • CVS • Brooks Running • MuleSoft • Argent Creative Direction and Design for Aquent Studios' portfolio of clients including global marketing initiatives, corporate branding, and strategy, as well as C-suite executive communications.
Expedia Group • Starbucks • Oracle • Brooks Running • MuleSoft • SunCal Art Direction and Design for Aquent Studios' portfolio of clients including global marketing initiatives, corporate branding and strategy, as well as C-suite executive communications. Our team is partnering with the Expedia Group brand team to develop and expand the new EG brand throughout the company, globally. Developed the Expedia Group corporate brand guidelines, as well as the iconography library, in addition to defining the ever-growing visual aesthetic of the brand. We have produced numerous tools and resources, various digital media from web to video, and communications that were used globally by their 22,000 employees in 30 offices across 18 countries, and were instrumental in helping the Expedia Group team define the brand.
Encouraging, Equipping + Empowering Creative Entrepreneurs Do what you love, for life. — Frontrunners is an education platform and community serving creative entrepreneurs through authentic personal development content, supportive community, and top-tier business and brand coaching. The Frontrunners courses, membership groups, books, articles, podcasts, workshops, videos, and free resources are designed to support you as you build yourself and your business.