Brussels Metropolitan Area
#IGNITE ACTION WITH HUMAN INSIGHTS #INSIGHTBUILDER #BUSINESS PARTNER #MENTOR #INCLUSIVE #CONNECTOR #POSITIVE IMPACT Grounded in 30+ years of first-hand experience in the corporate world, I act as an independent thought partner and sounding board who assists corporate and private clients with their most important strategic insight challenges, opportunities, and decisions. Inspire and support a more human centric world of business. Help to put consumer at the heart of company strategies at plans. Beyond every data there is a human ! Strategic Voice of the Consumer, in business language and with impact. Unique 32 years experience of leadership research & insights, knowledge seek, strategic consulting & global virtual team collaboration. Unlocking & connecting facts, studies results, insights as a tool to create sustainable business value and innovation. Strong analytic and strategic skills. Understanding past, present and POV on future, looking for the why and the white spaces;Living Company values and creating positive energy. Unleash own and others potential, managing self and team through transformational change, always looking for improvement and solution. Getting enormous empowerment from contributing to shape the future of Insights internally and externally, leading ambitious innovative projects self and in team, and from seeing work making a noticeable difference on the overall profitability of the System. Working in close partnership with a global & local network, cross-functional, all levels, internal and externally with agencies and customers. Specialties: Any forms of research and insightment, research management, zero-based work, holistic business diagnostics, connecting the dots, innovation development, black belt in creativity Highlights: Powerful insights that have created business growth, recognized as inspiring team leader, pioneer in several projects such as Why story, Value of a teen recruitment, Pivoting Value, web research/business game/connect with customer platform/lunch and learn/agile research and cutting budget by 30%/corporate reputation/trends day/sustainability/delivery, several protocols/employee survey/management academy/recycling workshop, ..., one of the 5K&I leaders to design the new K&I NWEN, successful conferences, graduated in Customer Centricity, situational Leadership/Problem Solving and Pyramid Structure trainings, black belt in Ignitor creative tool at KO, 5Y successful leader of the UBA Research Commission, KO ambassador, teaching Insights at Business School, 6 weeks STA with KO S&I team Japan
Lead of interim insight global and local missions. Personalised insight consulting to elevate the human centricity of your Company purpose, strategies, plans, teams, research department. There is a human beyond every data !
Direct responsibility for leading all consumer, market and industry insights to enable brand and category growth strategies. An additional area of focus will be importing and exporting ideas to and from TCCC and The McDonald's Division Global K&I and Account Management teams to help drive and improve business.
The Head of Category Insights for Stills and Innovation portrays the future to make the right choices. Responsible to create powerful insights, strategic direction and consultancy to the brand team, shopper marketing, franchise operations, and bottler teams that helps us to unlock growth across our stills business in Western Business Unit (14 countries). Managing a team of 3 with situational leadership Articulates what works, what will work or not Leads and supports Is holistic and subject expertise Working with problem solving, structured communication, customer centricity, high quality, zero based work Socializing
Job Summary The K&I Manager for Stills provides strategic direction to NWEN leadership, brand, shopper marketing, franchise operations, CIPAC, finance and bottler teams in the area of Consumer & Shopper Brand Planning and Insights. Key Duties/Responsibilities Provide leadership for Consumer & Shopper Brand Planning via K&I Subject Matter expertise across both ad hoc and ALL continuous data sources. Specifically to: • Demonstrate thought leadership on development and implementation of game-changing and actionable consumer and shopper insight across System on Stills Portfolio • Build true partner relationships with NWEN leadership, brand, shopper marketing, franchise operations, CIPAC, finance and bottler teams in order to drive insights into action • Measure and evaluate all activity against clear KBIs in order to drive continuous improvement on return on investment and deep levels of consumer & shopper connection • Develop and manage high performance in people and cross-functional teams • Management of assigned K&I Budget as well as Productivity initiatives that deliver significant and quantifiable savings to the business • Deliver winning LRPs, BVAs, BGSs, Connections Plans, IMCs and ABPs for relevant brands in partnership with brand and shopper marketing teams • EUG charter delivery on relevant projects in partnership with brand teams and thought leadership on role of K&I within EUG on charter research protocols in order to improve effectiveness and efficiency of charter work going forward • Apply EU innovation protocol at all stages of innovation pipeline to embed penetrating consumer, shopper and market insight and guarantee best chance of market success • Align annual KPIs with leadership, brand, shopper and franchise operations teams and measure and track impact of relevant ABP marketing activity, brand performance and innovations in order to lead identification of issues and opportunities to drive growth and ongoing course correction