Brussels, Brussels Region, Belgium
I turn brand plans into retail reality for L’Oréal Paris Makeup in Benelux 💄 As Retail Brand Manager at L’Oréal, I drive visibility, in-store execution, brand building and commercial performance across key touchpoints. After 15 years in automotive, I chose to pivot towards beauty, luxury and fashion by completing an Executive MSc in Luxury & Fashion Management at IFM 🎓 My experience gave me strong skills in structured and strategic thinking, complex project management and performance-driven execution, which I now apply to the beauty world. I’m driven, passionate, curious and always looking for better ways to bring brands to life ✨
- Lead team of 4 people, agencies and cross-functional stakeholders to deliver brand and product campaigns across 30+ EMEA markets for Toyota brand and core models, boosting brand desirability, customer acquisition and engagement. - Drove the launch of Toyota C-HR, the brand’s top-selling model, through bold creative idea and activation strategy including an AI-driven immersive experiential event for 100+ EMEA influencers, strengthening brand appeal among younger, style-conscious consumers. - Launched a fashion collaboration with Undercover by Jun Takahashi during Paris Fashion Week ’23, leveraging cross-industry synergies and positioning Toyota in the fashion space, generating global PR and reaching a fashion-savvy audience. - Accelerated digital and social-first transformation in brand comms with innovative content strategies and implementing best practices in collaboration with Meta teams that boosted digital/social media effectiveness and engagement. - Managed and optimized large-scale campaign budgets, improving ROI by 30% through smarter agency collaboration and regional alignment.
Lead on tier 1 pan-EU campaigns (ATL/BTL): - Hello Hybrid Happiness (electrified range) - new Aygo X pre-launch and launch campaign
- Directed the e-Palette autonomous shuttle project for Europe, including business modeling and pilot projects tailored to diverse customer needs. - Managed cross-sector partnerships to develop mobility and hydrogen innovations for Tokyo and Paris 2024 Olympics and collaborations with IKEA and their innovation lab, SPACE10.
· Pricing and definition of the price/product strategy for new car models, new car versions and special series launches (JATO and BAO PSA tools) · Price/product positioning follow up on Citroën range and market competitors · Developing promotional offers on Citroën range and analyzing competitors’ promotional activity
• Managing Renault media budget and strategy on the French market and measuring performances of campaigns • Analyzing the media market and competitors media strategies
Product Marketing Assistant on Opel, Saab et Chevrolet Accessories · Developing marketing tools for customers (brochures, interactive guides, Internet websites, brochures) · Creating in-dealership marketing tools (intranet websites, product information memos, brochures) · Enlargement and management of local accessory suppliers offer (Pioneer, Garmin...) · Sales forecast and analysis (campaigns, sales team challenges), benchmarks and pricing