Sweden
UX Designer with a focus on accessibility and inclusive design, currently based in Stockholm. I have 10+ years of experience in visual communication, working across public institutions, nonprofit organizations, and social impact projects. That background shaped how I approach design: with attention to clarity, diverse audiences, and real-world constraints. Over the past year, I've been deepening my focus on digital accessibility — including research into how inclusive design applies to gaming experiences. I'm currently building my UX practice with a strong emphasis on accessibility standards, prototyping, and research methods. Always open to connecting with people working in UX, accessibility, games and meaningful digital products. :)
As the Digital Marketing and Communications Analyst, responsible for the planning, coordination, and execution of institutional and digital communication strategies. Ensured high-quality deliverables and alignment with organizational strategic directives, consolidating experience in digital communication management, process leadership, and strategic relationship building, while maintaining close involvement in creative and operational execution. Key Responsibilities and Achievements: — Developed and executed integrated digital marketing strategies aligned with the institutional mission. — Managed communication schedules, contracts, and demands, ensuring timely and quality project delivery. — Directed campaigns across social media, email marketing, and digital channels, focusing on engagement and measurable results. — Produced and edited institutional videos, in addition to creating graphic materials and visual content. — Developed comprehensive internal and external communication materials. — Monitored and analyzed performance metrics using tools like Google Analytics and Meta Business Suite to optimize strategy. — Organized and supported institutional events and actions, strengthening relationships with partners and suppliers. — Conducted photographic and audiovisual coverage of institutional activities.
Worked within the Communications Department of the State Department of Infrastructure and Mobility (Seinfra-MG), gaining significant experience in the government sector focused on urban mobility and infrastructure. Collaborated with various state agencies to plan and execute institutional graphic projects that strengthen both internal and external communication. Key Responsibilities and Achievements: — Directed the institution's graphic design and digital design projects, ensuring brand consistency. — Developed Key Visuals (KV) and managed campaign rollouts across various communication formats. — Created artwork for social media channels, successfully driving audience engagement. — Designed and developed hotsites and the Department's intranet, including the high-fidelity prototype for the new institutional website. — Filmed and edited institutional videos, integrating motion graphics and animations. — Developed informative content, campaigns, and graphic materials for internal and external communication, including newsletters, presentations, signage, posters, and collateral for institutional events and actions.
Worked within the Public Safety Sector, integrating the Communications and Press Office of the PCMG (Civil Police of Minas Gerais), where I developed comprehensive graphic and audiovisual materials for the institution. Created educational and informative content for the public, collaborating with various corporate sectors on both internal and external actions. Key Responsibilities and Achievements: — Created visual assets for social media platforms. — Developed print and digital designs based on institutional briefings. — Presented creative concepts and managed campaign rollouts. — Designed visual identities for various institutional events and campaigns. — Finalized graphic materials (pre-press) and prepared files for high-quality printing. — Filmed and edited institutional and educational videos, including simple animations and motion graphics. — Scripted, edited, and produced podcasts/videocasts for various audiences. — Provided on-site event support and managed live streaming broadcasts. — Produced educational and informative content focused on public guidance regarding safety and security topics.
Contributed to the Lei.A Project, a social initiative in partnership with the Public Prosecution Office of the State of Minas Gerais (MPMG). The project aims to make legislation and environmental issues accessible to the public, fostering civil society and public entity engagement in defending collective rights. Served as a Graphic Designer and Social Media Specialist, responsible for the creation and management of visual assets and digital campaigns. Key Responsibilities and Achievements: — Produced visual content for social media, infographics, e-book layouts, and advertising campaign designs. — Developed creative concepts and visual direction for all project communications. — Filmed and edited short educational and advertising videos for social media channels. — Designed, executed, and monitored KPIs to analyze and report campaign performance. — Planned and executed email marketing strategies, including audience segmentation and automation. — Managed digital marketing strategies across all project channels. — Developed and implemented media strategies, including placement planning and investment optimization.