Edmonton, Alberta, Canada
Being part of the highly motivated team at Express Employment Professionals, one of the world’s largest private staffing companies, is not just a job for me. It's a commitment to our franchise based in Edmonton, Alberta, and to our shared mission of addressing workforce management challenges. My focus is on developing marketing strategies that not only increase our visibility and impact but also align with our mission across various industries, including industrial, administrative, finance, professional, and trades, among others. As a Marketing Specialist, I play a crucial role in our team's efforts to match top talent with leading employers, thereby enhancing their business and situations. My responsibilities also include raising brand awareness and growing the company through responsible marketing campaigns. By influencing stakeholders and analyzing the market, I ensure our services reach the right people who need them, contributing to our continuous growth and success.
Worked on planning offline and digital marketing campaigns, interfaced with advertising agencies, press agencies, and strategic partnership agencies. Approved and controlled digital and offline content and agendas, aligned with communication strategies. Monitored campaign indicators. Developed strategic marketing partnerships with brands from all segments (active and passive demand). Used Business Intelligence information for strategic planning of the department. Controlled the budget for marketing, advertising, and communication. Managed and contracted suppliers and conducted tenders when necessary. Created, planned, and developed healthcare events for all audiences: doctors, patients, and secretaries. Sought partners for event sponsorships. Participated in Endomarketing and internal communication committees (employer branding and EVP implementation).
Análise e desenvolvimento de informações para a área de vendas, acompanhamento e monitoramento da concorrência, identificação de clientes potenciais, ações de data mining com banco de dados.