Los Angeles Metropolitan Area
I am a comprehensive e-commerce Product Manager. Driving our tech pipeline through a headless transition, targeted merchandising, and churn reduction projects. Some of my key results include: - Improved subscription saves by 162% by optimizing our subscription save flow - annual ROI of over $3 million. - Increased site CVR by 15% by testing key customer acquisition journeys - Reduced time-to-launch by half with new site merchandising and page creation tools - Led a comprehensive mobile-first web redesign project including headless transition
- Developed, presented, and implemented monthly marketing calendar for Email, Push, and In-app channels - Worked alongside segmentation partner to improve content relevancy and engagement rates for high value shows - Drafted comprehensive overhaul of Braze event data structure that was proposed and approved by the internal Architect's Guild
- Solely responsible for all email and SMS - over 30 million messages annually - Consistently exceeded monthly acquisition targets for owned channels by at least 10% - Conceptualized, Scoped, and Launched two distinct retention programs yielding an average 14% lift in retention rates and Orders per Customer across 6+ cohort months - Collaborated with the Development Team on increased capabilities for personalization and promotional UX increasing promotion adoption rate by over 40% - Increased open rate, click rate, and revenue across major automations (Abandon Cart, Browse Abandon, etc) up to 48% with consistent A/B testing
As the Growth Marketing Manager, I drive experiments and campaigns focused on Acquisition, Retention, and Referrals. I implement highly targeted and personal communications to drive significant increases in engagement and conversion rates. - Improved conversion rates 11% with multi-channel automated customer win-back campaigns - Collaborated with Product and Engineering teams to drive 300% increase in Referral behavior with personalized Email Marketing, Push Notifications, and In-App Marketing - Increased Email and Push Notification Engagement and Conversion Rates up to 500% using Braze's Liquid Personalization and dynamic content - Strategized and Implemented automated and personalized lifecycle marketing campaigns guiding users to the next desired action - Delivered ~10,000,000 annual personalized and targeted Email and Push Notifications to precisely-targeted user groups across 30 distinct markets - Managed brand standards and content development across Paid Social, Email, and Print Assets - Onboarded new marketing tools to increase capability and effectiveness: Braze, Adjust, FB and Google Pixels
- Launched and managed 6 JoyRun markets between Kansas and New York simultaneously from launch to maturity - Owned all aspects of market management including User Acquisition, Sales Partnerships, and Operations - Conceptualized and standardized new marketing activations to drive word of mouth growth and direct user acquisition - Managed up to 70 direct marketing reports to drive ground activations and market operations
Developing marketing plan for JoyRun at Iowa State University. Leading team of 12 students as we implement innovative marketing ideas. Achieved growth from 0-2000 users in eight weeks.