San Diego, California, United States
I specialize in driving growth for businesses in the financial space through high-intent lead generation and inbound phone call strategies. With over 7 years of experience in digital marketing and performance advertising, I’ve built a reputation for delivering scalable solutions that connect financial brands with highly motivated, ready-to-act customers. My expertise spans: Designing and executing targeted campaigns for high-quality lead generation. Leveraging data-driven strategies to ensure maximum ROI on inbound calls. Building partnerships with financial service providers to enhance customer acquisition. Let’s connect if you’re looking to grow your business through effective lead generation and inbound call strategies.
• Started a performance marketing platform in order to take advantage of new technological developments in the digital media and social media marketing industry. • Optimized and ran large scale Snapchat campaigns in order to deliver high retention rate to various mobile applications & lead generation advertisers. • Specialized in online lead generation in industries such as fitness, nutraceutical, auto loans, and refinance advertisers. • Utilized multiple affiliate marketing channels to deliver high CPAs, CPLs and CPI • Familiar with large scale marketing campaigns across Facebook, Snapchat, TikTok.
Holonis is everything you love online. Meet the website with a follow button. Holonis is the evolution of social media and e-commerce, the social commerce platform. Holonis believes anyone with ideas, skills, talents, passions and the hustle to make it happen can be an entrepreneur. So, Holonis was created to fulfill one mission; to empower all individuals, businesses, and organizations with the ability to thrive in today’s digital economy. Holonis is primarily self-funded by CEO Richard Hollis, who has previously raised over $1b, taken two companies public, and has done 3 exits via M&A. Today, the company consists of 51 people with HQ in San Diego and offices in Los Angeles and Brazil.
Work with Sales team on developing custom integrated marketing opportunities for advertisers. - Conceive, write and present digital marketing opportunities to satisfy overall sales goals and programming initiatives. - Work closely with Marketing and Design teams to develop and execute campaigns. - Identify or create new ad placements to implement across the Break Network. - Manage and support research needs for Marketing and Sales teams. - Utilize web analytic tools to identify and understand the Break audience. - Identify new media trends. - Create compelling research analysis to present to advertisers
- Responsible to manage & optimize various advertising campaign verticals (eCommerce, lead generation, affiliate offers) - Maintain 2-3x ROAS on cold traffic and 4-5x ROAS bottom end of funnel acquisition - Develop weekly and ad-hoc reporting of on-site performance and campaign data reducing CPA by 27% - Analyze data trends and provide strategic recommendations to increase spend on specific placements - Leverage Audience Insights and Google Analytics data to discover target markets - Set KPI’s that align with each product and offer to maintain or exceed 2-3x ROAS - Monitor multiple campaigns with budgets of $10,000 to $30,000 per day - Brainstorm and research ad content to be built to achieve the objective of the campaign