Natasya Idries

Technical Product Marketing & GTM Leader | AI Model Customization, Enterprise Adoption & Developer Engagement

Greater Seattle Area

About

Own & manage strategic launches engaging developers, data scientists & ML engineers to explore AI's potential through hands-on & competitive experiences. My role integrates go-to-market strategy, program operations, and product management, leveraging AWS AI services such as SageMaker AI, Bedrock and Nova to enable enterprise AI adoption and foster real-world business solutions. My work focuses on translating complex technical scenarios into actionable insights for customers while building global learning communities. By driving program improvements and gathering customer feedback, I collaborate with stakeholders to enhance experiences and deliver impactful outcomes in the rapidly evolving AI landscape.

Experience

  • Amazon Web Services (AWS) (On-site)
    • Senior Technical Product Marketing Manager, Model Customization
      Mar 2025 - Present · 1 yr 4 mos

      - Led the product vision and roadmap for AWS AI League, from original concept, launched globally and scaled to engage 50,000+ builders worldwide. - Developed technical scenarios showcasing AWS AI services like Amazon SageMaker AI & Amazon Bedrock, helping participants understand how to apply AI to real-world business problems. - Drove program operations, GTM strategy, and feedback loops to improve product experience and customer outcomes to influenced AI adoptions in Enterprises

    • Senior Technical Program Manager, Strategic Launches
      Jan 2023 - Mar 2025 · 2 yrs 3 mos

      Led strategic initiatives to increase AI/ML Service adoption in ASEAN. I’ve defined & execute the GTM strategy with an outcome of 5x YoY growth. I’ve worked with various stakeholders to launch the first ASEAN LLM League and Singapore Nationwide DeepRacer League to win mindshare and trained thousands of builders in AI https://www.aboutamazon.sg/aws-drives-nationwide-machine-learning-in-singapore

    • Program Management Office Lead, ASEAN Public Sector Technology
      Jan 2021 - Jan 2023 · 2 yrs 1 mo

      - Acted as a strategic partner to senior leadership, translating business priorities into operating mechanisms, goals, and execution plans to drive scale and behavior change. - Designed data-driven business review frameworks to improve pipeline visibility, execution quality, and decision-making across the sales cycle. - Led Operational Excellence initiatives focused on automation, process simplification, and outcome-based measurement. - Created a repeatable customer engagement model that increased scaled engagements by 36%, improving productivity and accelerating growth. - Influenced cross-functional and global stakeholders across APJ, US, EMEA, and LATAM to align on enablement strategy, develop content, and amplify customer success.

  • Bank of America Merrill Lynch (11 yrs 3 mos)
    • VP - Operational Excellence
      Jan 2020 - Jan 2021 · 1 yr 1 mo

      • Drive process improvements to increase productivity, modernize operating model and improve customers and employees experience • Understand work processes, its cost and identify gaps for improvement • Collaborate across functional teams to explore possible solutions and innovations which can meet current and emerging business needs • Build a strong business case for strategic transformation initiatives which reduce complexity, eliminate hand-offs, simplify processes and enable self service capabilities • Lead the planning and execution of strategic transformation initiatives and implement control mechanism to sustain the gains • Train cross functional teams in continuous improvement methodologies and tools (including root cause analysis, problem solving, process mapping, and Lean Six Sigma) • Facilitate knowledge sharing events to drive collaborative efforts towards emerging technologies • Provide senior leadership team with benefit realization of Operational Excellence Program

    • VP - Business Manager
      Jan 2017 - Dec 2019 · 3 yrs

      • Support senior leadership team in strategic planning activities from setting up vision, mission, to short term and long term goals • Create and implement effective communication strategy to ensure employees are engaged and connected with leadership team • Partner with Economics team in financial forecasts and collaborate with various stakeholders to identify cost optimization initiatives • End-to-end workforce management from talent planning, headcount forecasting, collaborating with HR partners, to onboarding and off boarding • Working closely with process owner in third party vendor management activities including renewal and termination of existing contracts • Drive process improvements to increase productivity and improve employee experience • Manage other operational routines such as compliance, mandatory training, premises, business continuity plan, organizational health and other management routines

    • AVP - Project Management Office Lead
      Mar 2015 - Jan 2017 · 1 yr 11 mos

      • Manage notable infrastructure projects ranging from Implementation of Network Architecture, Network Security Devices Deployment, Data Centre Build, Premises Relocation and Virtualization • Managed notable infrastructure projects like Data Center Build, Premises Relocation, Network Security Deployment, Application Migrations and Business Continuity Planning • Provide consolidated engagement, intake and prioritization for end-to-end infrastructure projects • Implement and manage controls around project managers and project engineers, including the hiring and releasing the project resources • Develop and manage project standards in the region aligning with enterprise guidelines and evaluated through QA routines • Deliver consistent updates and issue escalations on project performance through reporting and PMO routines • Manage the overall governance of scope, schedule, risk and delivery of strategic projects