Birmingham, England, United Kingdom
Let’s face it, the world of paid traffic can be a pretty daunting place for any business owner. My goal is to make the unknown known and translate jargon to being understood and actionable. One of the leading experts in this specialist field, I live and breathe Paid Traffic Advertising and web page optimisation. Adwords, Facebook and Online Behaviour is my professional playground. Now, paid traffic isn’t just about setting up the most effective campaign possible, it’s a combination of understanding traffic behaviour, optimisation of websites and landing pages, tracking success and strategically planning your next move using a number of reporting tools including analytics. A successful strategy begins with 50% traffic quality and 50% landing page quality. Keeping up to date with the latest trends and new discoveries around this specialist area is something that really drives me. This makes sure I have advanced knowledge and experience to minimise costs and maximize results after all, it’s all about ROI. Qualified in AdWords Fundamental Advertising, Advanced Search Advertising, Google Shopping Campaigns and Tag Manager Fundamentals. Online Marketing is a growing industry and I am excited at what there is to come! Want to know more about me? … just ask! Andrew Brownlie - Google AdWords Campaign Specialist at Capita for Google "I had the pleasure of dealing with Tash at EC's most recent conference and found her to be helpful, professional and knowledgeable. I was there to support her on the delivery of a Google Display Network presentation, but found that I wasn't really needed. She knew the product inside out and delivered everything in a confident, engaging way. I'd certainly recommend Tash to those looking for support with their paid advertising and look forward to working with her again in the future."
PPC Management and digital marketing strategy accounts across a range of industries (health & fitness, wellbeing, automotive, finance, accounting, product based sales) with £30k + per week budget. Focusing on Search, Display, Shopping, Remarketing campaigns. Business development and client acquisition Delivering measurable growth in B2B and B2C environment Design and deliver of digital marketing strategies Implementing modern marketing methods whilst constantly seeking new innovative channels to increase Customer/brand awareness Client Management CRM Management CMS Management Create marketing and PPC strategies to delivery lead generation campaigns Develop the online analytics platform to ensure better learnings and understanding Working with other Google tools, Analytics, Tag Manager to help enhance campaign tracking and performance Improve conversion rate optimization with a strategy to drive actionable insights Ongoing monitoring of data to improve conversion and revenue. Thinking outside the box to look for new opportunities and trends to ensure the very best ROI Marketing, bookkeeping and accounting practices Columnist in a monthly marketing publication Over 80 5⭐️ Reviews on Google https://www.google.com/maps/place/TrafficSnap+Ltd/@52.4675829,-1.7179709,17z/data=!3m1!4b1!4m5!3m4!1s0x4870b0fafc1cdbc9:0x86f133d4c4b44944!8m2!3d52.4675323!4d-1.7179167
Significant experience working in a complex business environment Stakeholder management experience Create and manage AdWords Campaigns, Facebook Campaigns, Brand Awareness, Direct Mail and Email Campaigns Work towards increase of ROI and reduce CPA Working to continuously improve account performance Optimise client accounts for maximum performance using a variety of PPC best practices Carry out/contribute to detailed consultancies/audits for assigned new customers as required Track conversions and Analytical activity within accounts Ensure my knowledge of the digital marketing industry is kept up to date and relevant by networking/researching/reading blogs and news sources Experienced in managing large client and company budgets – £50k + per week Extensive knowledge of paid search methodologies and techniques for managing campaigns on Google An understanding of HTML SEO and Google Algorithm optimisation Good working knowledge of major social media channels including Facebook, with experience of running paid advertising campaigns on these platforms preferable Setup and implementation of new PPC accounts Managing 30+ individual business niches (B2B and B2C) client accounts across both Adwords and Facebook Advertising Working alongside 5 Marketing Managers for paid traffic requirements Structure and implement my teams daily jobs, reporting and on-going work for the Paid Traffic team Team development and training Strong leadership skills with people management experience Working with web developers to help design and create bespoke websites Optimise websites for paid traffic relevance and performance – making sure best practice to pass Google’s / search engine algorithm requirements Building Digital Marketing strategies Liaise with marketing managers Understand customer, industry and digital technology trends and able translate these into identifiable opportunities for the organisation
Dealing with daily Quotations, Orders Online acquisition of orders via Amazon, EBay, PPC Processing Invoices B2B and B2C daily communications Providing Forecast for customer target sales Uploading Products and Information to the Website Driving customer acquisition Registering new customers to order online and maintenance of customer accounts Dealing with lead-time and order progression Placing Purchase Orders General Office duties Working with an in-house Intranet also Microsoft Office, Excel, Outlook and Google mail Occasional Customer Service Level reviews Continually striving to improve overall service