West Midlands, England, United Kingdom
eCommerce specialist with a problem-solving personality. Strong background in copywriting, email marketing, SEO, social media management, managing agencies and running shopping channels. Experience managing complete website builds.
Managing hiplok.com
I'm currently an SEO executive and copywriter, as part of the digital marketing team. As the only copywriter, it's my sole responsibility to create all website and marketing content for our clients. It's my job to develop email marketing campaigns; create marketable guides and whitepapers; produce social media strategies; and get websites ranked by search engines. I'm a busy bee! Since each client (and budget!) is different, there are no tailored solutions; I work closely with the rest of the digital team to develop marketing strategies for each client. Each strategy is under constant review so that we can give clients the best return on their budget. Tasks include: Email marketing Social media marketing Lead generation and eCommerce website content Creating and marketing whitepapers Proofreading and editing Managing internal blogs Developing SEO strategies Conducting SEO audits Securing guest blog spots Writing guest blogs Creating quality articles
Producing and proofreading online and offline content for various clients. Produced blog posts that adhered to best SEO practices. Worked as a ghost writer, creating an article for a prestigious Australian publication.
Produced online content for a daily deals site (one of Groupon's competitors). Main responsibility was writing catchy headlines, sales copy, email subject lines and fine print. Also researched and wrote redemption instructions and created copy for newspaper adverts. Implemented various proofreading skills to ensure copy was error free. Collaborated with designers to ensure the copy and visuals complemented each other. Worked closely with, and advised members of the sales team to ensure deals were constructed in the best possible way. Used specialist content management system, Nimble, and ensured that each deal was constructed in a way that was most convenient for website user.