Natasha Arrington

Revenue Strategy & Sales Enablement Leader | GTM Execution | Enterprise SaaS | Driving Pipeline, Productivity & ACV Growth | US Army Veteran

Charlotte, North Carolina, United States

About

Enterprise SaaS revenue and sales enablement leader with 10+ years of experience driving performance across $2B+ in sales coverage and partnering with executive leadership to accelerate revenue growth. Proven record of designing and operationalizing go-to-market programs, enablement strategies, and performance management systems that increase pipeline, improve productivity, and drive measurable ACV impact. Trusted cross-functional partner to Sales, Product, Marketing, and RevOps leaders, known for building scalable programs that strengthen execution across global enterprise sales organizations. Revenue Acceleration: Drove measurable pipeline and revenue impact across enterprise sales initiatives, influencing $8M+ in ACV through targeted expansion campaigns and strategic revenue plays supporting North America growth priorities. Sales Productivity: Redesigned territory models, quota frameworks, and demand orchestration strategies for a $220M enterprise business, increasing seller productivity by 10% and accelerating year-over-year revenue growth by 5%. Pipeline Expansion: Led enablement strategy for 500+ sellers at Salesforce, driving 80% growth in pipeline generation and a 65% increase in ACV through scalable sales programs and capability development. Global Enablement Scale: Built and led global enablement initiatives across 100+ solution engineers and channel partners spanning North America, JAPAC, and LATAM, achieving 100% certification within 90 days and strengthening technical selling capability. Enterprise Transformation: Architected scalable revenue and enablement programs across enterprise sales teams, increasing High Value Activities by 38% and embedding repeatable execution models supporting $100M+ in annual revenue operations

Experience

  • GTM Enablement @ Moveworks from ServiceNow at ServiceNow
    Jul 2026 - Present · 1 mo

  • Workday (3 yrs)
    • Principal, Revenue Strategy and Enablement
      Jun 2024 - May 2026 · 2 yrs

      Scope: Enterprise revenue strategy and enablement leader responsible for go-to-market execution supporting 1,000+ sellers and leaders across the U.S. and LATAM Customer-Based business, driving initiatives aligned to $100M+ in annual revenue in partnership with the GVP of Sales. Led enterprise revenue enablement strategy supporting expansion, retention, and pipeline growth across the North America Customer-Based business. Drove revenue acceleration initiatives aligned to strategic priorities, influencing $8M+ in sourced and influenced ACV through targeted campaigns and expansion plays. Architected scalable revenue plays in partnership with Product, RevOps, and Marketing, embedding repeatable sales execution models that increased High Value Activities by 38%. Led enterprise readiness and transformation initiatives including Clari forecasting activation, account planning excellence, and data-driven growth stage selling frameworks. Strengthened seller capability and field execution by implementing scalable enablement programs and performance-based operating models across enterprise sales teams.

    • Director, Sales Strategy and Operations | Chief of Staff
      Jun 2023 - Jun 2024 · 1 yr 1 mo

      Scope: Served as strategic advisor and Chief of Staff to the GVP of Sales for the $220M Diversified Industries business, leading go-to-market strategy, operating rhythm, and performance management across the revenue organization. Designed and optimized territory models, quota frameworks, and demand orchestration strategies, increasing sales productivity by 10% and accelerating year-over-year revenue growth by 5%. Led the business unit’s performance management system, implementing KPI-driven forecasting, OKR alignment, and executive reporting cadences to strengthen pipeline governance. Partnered with sales leadership, RevOps, and cross-functional teams to drive strategic planning, operational execution, and revenue performance initiatives. Established executive operating cadences and analytics frameworks that increased transparency into pipeline health, forecasting accuracy, and sales execution.

  • Senior Manager, Global Sales Enablement at Salesforce
    Nov 2020 - Jun 2023 · 2 yrs 8 mos

    Scope: Led sales enablement strategy supporting 500+ sellers across the enterprise sales organization, partnering with GTM leadership to strengthen pipeline generation, seller readiness, and revenue execution. Owned end-to-end enablement strategy aligned to revenue priorities, delivering programs that increased pipeline generation by 80% and ACV by 65%. Strengthened seller engagement and field adoption, increasing account executive participation by 4% across enablement initiatives. Partnered cross-functionally with Sales Leadership, Marketing, RevOps, and Product teams to align enablement programs with go-to-market strategy and revenue objectives. Developed scalable enablement programs that improved sales execution, deal readiness, and consistency across the enterprise sales organization. Recognized for Customer Excellence & Trust and named Best Enablement Team – Enablement PRO 2023 for delivering measurable business impact.

  • Manager, Global Pre-Sales Enablement at BlackLine
    May 2020 - Nov 2020 · 7 mos

    Scope: Led global solutions enablement strategy supporting 200+ pre-sales consultants, driving scalable programs to strengthen technical selling capability, product positioning, and value articulation across global sales teams. Led global enablement initiatives focused on strengthening sales methodology adoption, solution storytelling, and product positioning across the pre-sales organization. Architected scalable enablement programs designed to improve technical sales capability and consistency in customer-facing engagements. Leveraged performance data and field insights to identify capability gaps and deploy targeted development programs aligned to pipeline progression and win-rate improvement. Partnered cross-functionally with Sales Leadership, Product, and Revenue teams to align enablement initiatives with revenue priorities and go-to-market strategy.

  • Oracle (5 yrs)
    • Manager, Pre-Sales Enablement - Netsuite
      Jun 2018 - Jun 2020 · 2 yrs 1 mo

      Scope: Held progressive leadership roles across pre-sales enablement and solution engineering, supporting 100+ Solution Engineers and Channel Partners across North America, JAPAC, and LATAM. Built and scaled the Pre-Sales Academy, recruiting and developing 10 Solution Engineer Associates while supporting multiple enablement cohorts across North America. Led global enablement initiatives to strengthen technical sales capability across solution engineering and channel partner teams. Implemented structured onboarding and certification programs, achieving 100% certification within 90 days for new solution engineering hires. Began as Senior Sales Engineer, leading discovery, solution design, and executive demonstrations within the SMB supply chain sector. Recognized early in tenure and nominated for Rookie of the Quarter (Q4 FY16) for performance in customer engagement and solution delivery.

    • Manager, Pre-Sales - NetSuite
      Jun 2017 - Jun 2018 · 1 yr 1 mo

    • ERP Cloud Pre-Sales Consultant, Manufacturing and Supply Chain
      Jul 2015 - Jun 2017 · 2 yrs