Natalie Ribble, MS, CSCS, CFSC

Chief Marketing & Brand Officer @ Seattle Strength & Performance | Strength Coach | Speaker | Content Creator | Helping people fall in love with getting strong

Seattle, Washington, United States

About

I definitely wasn't the kid who grew up dreaming about barbells. But in my early 20s I discovered strength training and realized the power ad impacts that strength training can have on every aspect of your life - even outside the weight room. Since then I've been on a mission to bring that same "wait, am I strong?" moment to as many people as possible, especially the ones who've convinced themselves the gym isn't for them. I'm currently the Chief Marketing & Brand Officer at Seattle Strength & Performance, a multi-location strength training gym in Seattle built on the belief that strength training is for everybody, not just the people who already look like they belong there. In this role I lead brand identity, content strategy, marketing, and community growth across five locations, while also overseeing our Youth Athletics program and coaching remote clients on hybrid and away programs. Before stepping into the CMO seat, I wore a lot of hats at SSP — Coach, Programming Lead, Chief of Staff — which means I've done everything from writing personalized training programs at 6am to opening new gym locations to managing location leaders to appearing on Fox 13 to talk about why strength training is the most important part of any fitness and health routine. Prior to moving to Seattle, I spent time coaching and leading at the YMCA, coaching in various other boutique fitness studios, and earning my MS in Applied Physiology and Kinesiology from the University of Florida. I hold my CSCS and CFSC and have 10+ years of coaching experience across youth athletics, recreational fitness, and competitive strength sports. I care deeply about making fitness less intimidating, more inclusive, and genuinely fun — because I've seen firsthand what happens when someone who thought the gym wasn't for them walks in, learns to deadlift, and completely changes how they see themselves. That moment never gets old. If you're building something in the fitness, wellness, or brand space and want to connect — or if you just want to talk about why strength training is the answer to most of life's problems — my DMs are open. 📍 Seattle, WA | MS, CSCS, CFSC | she/her

Experience

  • Seattle Strength & Performance ()
    • Chief Brand Officer
      Jan 2026 - Present · 7 mos

    • Chief of Staff
      Feb 2024 - Feb 2026 · 2 yrs 1 mo

    • Design Program Manager
      Sep 2023 - Feb 2026 · 2 yrs 6 mos

  • Graduate Student at University of Florida
    Aug 2020 - Sep 2023 · 3 yrs 2 mos

  • YMCA of Greenville (2 yrs 9 mos)
    • Wellness Specialist
      2019 - May 2021 · 2 yrs 5 mos

    • Wellness Coach and Personal Trainer
      Sep 2018 - Aug 2020 · 2 yrs

  • Assistant Director at YMCA Camp Grady Spruce at YMCA of Metropolitan Dallas
    May 2015 - Aug 2020 · 5 yrs 4 mos

    Assistant Camp Director is an organizer, supervisor, program developer, and coordinator. She assists the director in planning and implementing camp programs, supervising all personnel, and is responsible for their morale and effectiveness. He must be able to resolve camper problems that become too complicated or difficult for the counselors. She must be willing to fill any role at Camp including sleeping in a cabin when the situation arises.

  • Furman University (3 yrs 1 mo)
    • IT Service Center Student Technician
      Oct 2015 - Oct 2018 · 3 yrs 1 mo

    • Research Fellow
      May 2017 - Aug 2017 · 4 mos

      Spent the summer doing fieldwork on an ornithological diversity and behavior project. Presented our research at the Ecological Society of America Conference in Portland 2017, and Association of Southeastern Biologists Meeting 2018.