San Francisco, California, United States
Award-winning content marketing leader with a proven track record of building performance and brand-driving content marketing engines in B2B tech. I help tech companies find their story, and use it to grow awareness and sales. Experience building content marketing teams, growing traffic through organic channels, consolidating content properties, accelerating content velocity, and guiding company-wide content strategy.
Shaping the Atlassian brand and product story via content marketing strategy on the Atlassian website, blog, podcasts, video, and social media. Hired and coached a team of writers, editors, content marketers, and social media marketers as well as agencies. Took Atlassian's Share of Voice from 0-5%, increased pageviews by 600%, and established paths to conversion from high-performing and novel content assets. -Grew market share in teamwork software search queries from 0 to 5% in less than 3 years, representing 1.5 million monthly visitors -Created content strategy for launch of AI products -Created company-wide content strategy and execution engine, increasing publication velocity by 200% -Grew social channels 50% YoY while centralizing social media strategy under one team, uniting work and narrative. -Launched new content marketing products and increased sales conversion rates -Developed new audiences across ITSM, Work Management, and Agile, from IC to Senior Executives -Led content strategy for Work Life event at the Chase Center in San Francisco in 2023 -Consolidated old blog properties into one, increasing pageviews by 65%, streamlining customer experience, and saving tens of thousands of dollars in engineering contracts. -Launched original Atlassian research report, The State of Teams 2022 -Won Best Branded Podcast from the Tribeca X awards at the Tribeca Film Festival 2023 -Won Best B2B Content Strategy from Content Marketing World 2022
Led a team of content marketers running strategies across Atlassian's blog, website, and podcast. -Built Brand Journalism studio and discipline at Atlassian through our publication, Work Life -Created Atlassian-wide content strategy and guidance to stakeholder teams -Produced an award-winning original podcast, Teamistry, which was renewed for 5 seasons -Launched original first-party research report "The State of Teams" -Delivered upon traffic expectations by 118%, grew subscribership by 87% -Ranked content for highly competitive keywords -Earned Benchmark-beating audience engagement and super fans -Developed syndication partnerships of our content to Fast Company, The Economist, The Muse, and more -Won for Best B2B Content Site from Digiday 2021 and Best Digital Publication from Content Marketing Institute 2021
-Created and launched new Atlassian brand publication, Work Life, saw 600% publication growth in less than 2 years -Was Chief Editor over blog editorial calendar representing 12 products -Managed SEO strategy and content development -Worked across design and development on site operations and features -Managed paid budget for content promotion -Recruited and trained contributing writers
Managed and produced all content across web, social media, email, and audio (podcast). Brought a data- and audience-driven approach where there wasn't one before, implemented google analytics and social analytics to drive more engagement across channels. Drove content strategy across channels and created style guide. Developed positive working relationships with partners, vendors, and community members.
Clients: -Twilio -Cloudflare -Looker Earned top tier coverage for clients in dev, security, and data. Stories places in WSJ, Fast Company, Forbes, VentureBeat, Tech Crunch, and more. Re-launched agency blog and content marketing strategy, co-created agency social media calendar and posting.
-Managed updates and published new pages to the Lookout website, lookout.com -Writer and editor for the Lookout blog -Wrote and edited marketing messaging for product marketing team -Managed translation updates of Lookout website into 10 languages to support product launch -Worked closely with web developer to produce new content for the Lookout website -Creatively brainstormed and planned social media campaigns -Conducted market research to improve the Lookout experience -Scheduled and conducted customer interviews to plan for new product line
-Teach English to high school students with a focus on developing speaking skills -Create lesson plans -Collaborate with other English teachers at the center -Founded and conduct English Convesation Club for students and teachers -Serve as an embassador of American culture in Galicia