Wokingham, England, United Kingdom
I build and scale high-performing Digital Sales and Revenue Development organisations across EMEA and globally. Most recently, I led EMEA Digital Sales at SailPoint, scaling a multi-region organisation of 45+ sellers and managers and generating more than $100M in pipeline through a high-velocity, data-driven operating model. My expertise spans: • SDR, BDR and Digital Sales Leadership • Pipeline Generation & Revenue Growth • Global Team Scaling & Talent Development • Sales, Marketing & Revenue Operations Alignment • Building Repeatable Go-to-Market Engines My focus is simple: ✓ Building predictable pipeline across inbound and outbound motions ✓ Developing future sales leaders through coaching, accountability and career progression ✓ Creating strong alignment between Sales, Marketing and Operations to improve conversion, efficiency and execution Throughout my career at SailPoint, Splunk and other high-growth SaaS organisations, I’ve been at my best when building, transforming and scaling teams during periods of growth and change. I’m passionate about creating high-performance cultures where people develop, customers engage and revenue grows.
Led the transformation of the EMEA Digital Sales organisation, building and scaling a team of 5 managers and 45+ sellers across key markets. Accountable for strategy, pipeline generation, and execution of a high-velocity digital sales model aligned to global growth objectives. Focused on building a predictable pipeline engine, accelerating new logo acquisition, and developing Digital Sales talent into future Field leaders. Key impact: • Defined and executed EMEA Digital Sales strategy, driving pipeline growth, market expansion, and operational scale • Architected the Digital Sales Representative (DSR) model, owning full-funnel pipeline generation and deal execution for opportunities <$100K • Built a high-velocity engine delivering ~80% of new logo pipeline, improving conversion, speed-to-close, and productivity • Implemented data-led and AI-enabled frameworks to increase pipeline velocity and GTM efficiency • Partnered with regional and global leadership to align strategy, execution, and performance accountability • Built and scaled the EMEA Commercial Sales team (10 AEs + Manager), serving as interim leader to establish GTM motion and drive early revenue • Developed a strong internal talent pipeline, enabling progression into Field Sales and multiple internal promotions Key achievements: • Delivered $109M in pipeline, including $6.3M in DSR-led full-cycle revenue • Achieved 20%+ YoY growth across EMEA Digital Sales • Contributed to a $52M regional quota, with 27% of pipeline sourced by Digital Sales Built and scaled a Digital Sales model now forming a core part of ongoing EMEA growth strategy.
Led and scaled a high-performing EMEA Digital Sales organization comprising 5 managers and a multilingual team of 50 Digital Sales Representatives (SDR, BDR, and Inside Sales). • Built the digital sales function from the ground up, establishing structure, processes, and strategy to support regional growth. • Defined and implemented scalable go-to-market models to accelerate pipeline generation and improve conversion across diverse EMEA markets. • Fostered a culture of collaboration, performance, and innovation, driving measurable impact on revenue and customer engagement
EMEA Inside Sales & EMEA Lead Gen team Heading up EMEA inside sales and Demand Gen team
Responsible for leading a team of Solution Development Representatives for the region and driving successful lead generation activity for the territory to support achievement of the business and revenue objectives.
Building the team and ongoing hiring for new team members Day to day management of the team Make sure team is on the phones during calling hours, members are on time/ fulfilling their job commitments/requirements Calling on senior-level business staff, IT infrastructure staff and executives. Then Qualifying leads into opportunities to hand over to account managers to close Understand and present Alfresco and Partner Channel product offerings and Competitive advantages Working with Partner Channel to sell solutions based on Alfresco technology Identify new business opportunities by creating and implementing solution campaigns High volume out bound calling into prospects General go to during business hours
Extended maternity leave